PurpleStream Teams Up with Octoshape to Accelerate Internet Content Distribution Landscape for Global IPTV Services

SINGAPORE--(BUSINESS WIRE)--Octoshape, an industry leader in cloud-based streaming technology, and PurpleStream Convergence announced today a strategic relationship to provide IPTV services globally. PurpleStream’s groundbreaking broadband IPTV service, called PurpleCloud™, will incorporate Octoshape’s Infinite HD-M Federated Multicast Broadband TV platform to provide broadcasters in India and Asia unparalleled value for IPTV delivery services to customers in North America, Europe, and Australia.

“It is prohibitively expensive for all except the largest of TV Broadcasters to deliver live content via the Internet to audiences in other countries”

PurpleStream’s core technology incorporates Adaptive Bit Rate Optimization with Single Source Multiple Device (SSMD) Delivery, which when coupled with Infinite HD-M, dynamically adjusts to the available bandwidth to provide an optimized video viewing experience on any Internet enabled device with zero buffering. Offered as a managed service for Broadcasters and Over the Top (OTT) operators, PurpleCloud™ leverages the robustness of Octoshape’s Infinite HD-M to deliver stable and dependable HD quality video streams to any device, any platform, in any geography at a fraction of the cost of current delivery systems.

“It is prohibitively expensive for all except the largest of TV Broadcasters to deliver live content via the Internet to audiences in other countries,” said Karthik Subramanian, CEO of PurpleStream. “Traditionally, this has been accomplished through satellites. The multicasting, multi-path capabilities of the Octoshape CDN are an ideal fit for PurpleCloud™. We are pleased to be the reseller of Octoshape in India, where we have a number of customers eagerly awaiting the solution.”

Octoshape’s federated linear broadband TV ecosystem will continue to expand globally throughout 2012 in carefully planned phases adding content contribution partners, Tier1 broadband providers, connected television manufacturers, and conditional access providers.

“We have been impressed by PurpleStream’s technical capabilities and marketing prowess on the Indian subcontinent,” added Michael Koehn Milland, CEO of Octoshape. “We are also keen on collaborating and developing the Live Events broadcast market segment with PurpleStream. Octoshape has successfully supported some of the largest live events on the Internet. The combination of the Infinite HD-M platform with PurpleStream’s Single Source Multiple Device (SSMD) capability is a game changer in the market for Live Events Broadcasts.”

About PurpleStream Convergence Pte Ltd (www.purplestream.com)

PurpleStream Convergence is positioned to be the leading company for Video content delivery. Its paradigm shifting technology delivers HD quality video to Any Network, Any Device in Any Territory at a massive cost advantage in comparison to traditional delivery systems. Combining Adaptive Bit Rate Optimisation with Single Source Multi Device (SSMD) Technology PurpleStream ensures seamless delivery of Live Broadcasts and Videos on Demand for its growing list of customers, which includes TV broadcasters, Channel Content Aggregators, and OTT providers.

PurpleStream is supported by Mercatus Capital.

About Octoshape (www.octoshape.com)

Streaming media innovator Octoshape provides the enabling technology required for content owners to deliver online video over best-effort public networks to the largest audiences and with the highest-quality viewing experience. The company is writing the next chapter of content delivery. The Octoshape approach is more scalable and affordable than traditional CDN schemes, while providing feature-rich, high-quality viewing to the largest of audiences.