Superior Farms to Participate in Lamb Jam Finale at Sunset Magazine’s Savor the Central Coast

Northern California-Based Superior Farms to Supply Product for event

DIXON, Calif.--(BUSINESS WIRE)--Visitors of Sunset Magazine’s Savor the Central Coast event will get to enjoy an exciting cooking competition by four chefs from around the country. Executive Chef Vernon Morales from San Francisco’s Salt House restaurant will be using California lamb from Niman Ranch, processed by Superior Farms. Superior Farms is North America’s largest processor and marketer of lamb and thrilled to not only work with Niman Ranch on the project, but provide other American lamb products for the event as well.

“The Central Coast has some of the best wine and cuisine in the country and Sunset’s Savor the Central Coast event is a venue for people to experience what the Central Coast has to offer”

The event is organized by the American Lamb Board and will take place on September 30, 2012 at 2:30 p.m. and will be judged by Ted Allen, Emmy award winner, author and host of Food Network’s “Chopped.” Other competitors include Alex Paguanga of Portals at Suncadia Lodge in Seattle, Brian Alberg of The Red Lion Inn in Boston, John Critchely of Urbana in Washington DC.

The main event, held at the historic Santa Margarita Ranch in San Luis Obispo, Calif., provides foodies and wine connoisseurs two days to interact with winemakers, celebrity chefs, brew masters, fishermen, artisanal food producers, Sunset magazine editors and many more artisans and producers.

“The Central Coast has some of the best wine and cuisine in the country and Sunset’s Savor the Central Coast event is a venue for people to experience what the Central Coast has to offer,” said Tina Roberts, assistant vice president marketing and culinary business development for Superior Farms. “Superior Farms is excited to be involved and support this event. This is a great opportunity to show people how simple lamb is for anyone prepare.”

Tickets to the event can be purchased at http://savorthecentralcoast.eventbrite.com/.

More information about Superior Farms can be found at www.superiorfarms.com. You can also follow Superior Farms on Twitter at @eatlamb and “like” them on Facebook by visiting www.facebook.com/SuperiorFarms.