Campus Apartments Launches Beachbody® Campus Challenge Nationwide; Makes Healthy Lifestyle Accessible for Employees, College Students

Fighting College Weight Gain: Phase II of wellness program reaches beyond employees to include 32,000 student residents in fitness competition

PHILADELPHIA--(BUSINESS WIRE)--Campus Apartments, one of the nation’s largest privately held providers of student housing, launches Phase II of its inaugural Health and Wellness Challenge and announces a partnership with Beachbody, a market leader in fitness and nutrition with brands including P90X®, INSANITY®, Brazil Butt Lift®, LES MILLS PUMP® and Shakeology®. The partnership will expand Campus Apartments’ Health and Wellness Challenge beyond the company’s 1,000 employees to include its 32,000 college student residents nationwide.

“Many of our residents are living away from home for the first time and, as the provider of their home-away-from-home, we felt a responsibility to help them establish and maintain a healthy lifestyle”

Phase I started last February, uniting Campus Apartments’ employees in their weight-loss goals with more than 150 participants shedding a collective total of 511 pounds in 12 weeks. Campus Apartments’ focus on the health and well-being of its employees was rewarded this year when it achieved a zero percent increase in medical insurance for its 2012-2013 renewal – a significant achievement for the company, which had experienced renewal rates of 63 percent two years ago.

Following significant health improvements among its employees in Phase I, Campus Apartments recognized the opportunity to make healthy lifestyles accessible for its residents nationwide. Phase II, launched on September 1, brings the Beachbody Campus Challenge to employees and all Campus Apartments’ residents nationwide. As a first-time student housing partner, Beachbody provides fitness and nutritional products that work for all types of people; both employees and residents can find fitness regimens that work for their schedule and skill level.

“Many of our residents are living away from home for the first time and, as the provider of their home-away-from-home, we felt a responsibility to help them establish and maintain a healthy lifestyle,” said David Adelman, President and Chief Executive Officer of Campus Apartments. “Practicing healthy eating habits and participating in effective exercise programs is not always accessible and convenient when you’re a college student, but by extending Phase II of the wellness challenge to include our residents, I’m confident we can help form healthy habits today and set them on a path for wellness beyond their college years.”

According to a recent survey cited by USA Today, college students who gained weight say they gained an average of 7.5 to 9 pounds their freshman year and an average 10 to 14 pounds total during their college careers. Furthermore, The Centers for Disease Control and Prevention recently reported that approximately 33 percent of Americans aged 20 to 39 are 30 pounds heavier than their recommended weight.

“My freshman 15 was more like the freshman 20,” said Carl Daikeler, Chief Executive Officer of Beachbody, LLC. “I might have avoided that weight gain if I had these kinds of resources available to me and a peer support structure like Campus Apartments is putting together. This campus challenge format is very effective.”

The Beachbody Campus Challenge, running until November 17, aims to encourage college student residents to form groups and achieve results through Beachbody’s various fitness programs and nutritional supplements. Based on the national Beachbody Challenge platform, students will have access to critical peer support within their group and 94,000 Beachbody “Coaches” nationwide. The program provides consumers with an all-inclusive, effective, fitness and nutrition solution that rewards and recognizes goal achievement through cash and prizes.

Campus Apartments will host wellness initiatives at its properties in College Station, Texas; Philadelphia, Pa.; and Tucson, Ariz., throughout September and October to highlight Beachbody fitness events and facilitate seasonal vaccinations for employees, residents and members of the local community.

About Campus Apartments

Campus Apartments, LLC, the oldest and one of the largest privately held student housing companies in the nation, is a leader in the development and management of university affiliated real estate. The company has more than $1.5 billion worth of assets under management with more than 34,500 beds in 25 states. For more information on Campus Apartments, please visit: www.campusapartments.com.

About Beachbody, LLC

Founded in 1998 by Carl Daikeler and Jon Congdon, Beachbody, LLC, operates Beachbody.com and TeamBeachbody.com. The Santa Monica, California- based company is the creator of the nation’s most popular fitness and weight loss solutions including P90X, Insanity, Ten Minute Trainer, Les Mills Pump and Brazil Butt Lift among many others. Beachbody programs combine challenging DVD-based workouts with easy-to-follow diet guidelines, nutritional supplements including Shakeology, the breakthrough health shake, and an unparalleled customer service and peer support system. In fact, Beachbody has a support system of nearly 100,000 coaches to help consumers achieve their goals. The corporate mission is to help people achieve their goals and to enjoy healthy, fulfilling lives.