Extole Announces Inaugural Social Advocacy Summit During Social Week in October

Event Follows Record Second Quarter Growth for Consumer-to-Consumer Social Marketing Leader

SAN FRANCISCO--(BUSINESS WIRE)--Extole (www.extole.com), the leader in Consumer-to-Consumer (C2C) Social Marketing, announces its inaugural Social Advocacy Summit, taking place October 17, 2012 in New York City in conjunction with Social Week. The Summit will focus on the next generation of social marketing including the impact of Facebook’s Open Graph on marketers and follows a record second quarter of sales and revenue for the company.

“Our first-ever Summit represents our commitment to the evolution of social marketing. With the convergence of media types, companies are realizing that advocacy and earned media are critical to their marketing success.”

Extole’s Social Advocacy Summit will feature Brian Solis, principal analyst, Altimeter Group and Extole CEO and Founder, Brad Klaus, along with a lineup of speakers and panelists spanning industry thought leaders, brands and agencies.

The event will focus on the importance of social advocacy, including:

• The future of social media marketing;
• The impact of Facebook’s Open Graph on marketers;
• And the convergence of owned, earned and paid media types.

“The future of social marketing is being redefined by connected consumers and marketers are being forced to become connected and also rethink their strategies,” said Brian Solis, principal analyst, Altimeter Group. “Now owned, earned and paid media intersect in a way that requires not only channel integration, but also the development of a cohesive story. I look forward to an insightful discussion at Extole’s Summit about what marketers can do to improve relationships and advocacy as we explore the evolving converged media landscape.”

Extole’s Social Advocacy Summit comes on the heels of a record second quarter for the company. Extole launched its next generation Social Advocacy Platform with full open graph enablement in June with launch partners from T-Mobile, Vogue, Zazzle, Seamless, Folica and TastingRoom.com.

“We’re entering a new phase of social media marketing. Simply building a social presence and amassing fans is no longer enough – brands need to show measurable results from their social marketing investments. At Extole, we are pioneering the emerging category of social advocacy. We enable brands to harness the power of their fans and customers to drive word of mouth across social networks and Facebook’s Open Graph, resulting in high-value new prospects and sales, as well as unparalleled insight into advocates and influence,” said Brad Klaus, CEO of Extole. “Our first-ever Summit represents our commitment to the evolution of social marketing. With the convergence of media types, companies are realizing that advocacy and earned media are critical to their marketing success.”

About Extole

The leader in Consumer-to-Consumer (C2C) Social Marketing, Extole provides a Social Advocacy Platform for brands to tap into the power of customer advocates to drive measurable marketing results. With Extole, brands can ignite advocacy, amplify awareness, and acquire new high-value customers, while gaining insight into customer behavior and advocates. Extole powers C2C social marketing programs for over 250 brands including Redbox, T-Mobile, Vistaprint, Shutterfly, kate spade new york, The Travel Channel, New York Times, and SkyMall.