Honda CR-V Most Preferred Automobile in September 2012

Real-time Research Shows the Top 10 Most Preferred Auto Models in the US

SCOTTSDALE, Ariz.--(BUSINESS WIRE)--According to Market Insight Corporation, the Honda CR-V is the most preferred automobile model for US auto shoppers heading into September, based on insights gained from over 31,000 consumers visiting MyProductAdvisor.com. The CR-V just edged the Chevy Cruze for the top spot.

“The marketplace is accustomed to analyzing data based on historical sales, or specifically crafted ‘surveys’ with paid respondents”

The top 10 most preferred automobile models by US shoppers in September were as follows:

1. Honda CR-V	6. Ford Fusion
2. Chevrolet Cruze	7. Nissan Altima
3. Toyota Camry	8. Honda Civic Sedan
4. Honda Accord Sedan	9. Toyota Camry Hybrid
5. Chevrolet Malibu	10. Hyundai Sonata

“The marketplace is accustomed to analyzing data based on historical sales, or specifically crafted ‘surveys’ with paid respondents,” said Rich Falcone, President & CEO at Market Insight. “Our model gathers the sentiment of shoppers in real-time, to understand their strength of preference for relevant attributes. These attributes ‘drive’ purchase decisions and the insight can be viewed as a powerful barometer for future consumer demand.”

About Market Insight Corporation (MyProductAdvisor)

MyProductAdvisor (MPA) is a consumer facing website that provides a real-time portal into the minds of consumers. This service continuously gathers shopper preferences for specific product attributes. MPA delivers unbiased buying recommendations to shoppers. The preferences MPA collects fuel a powerful, on-demand consumer research intelligence system and market simulation engine. Enterprise companies utilize the intelligence to enhance decision making and planning. Market Insight Corporation, established in 2003, is the company behind MPA.

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