Mobile Media Summit Crashes Advertising Week in NYC on October 1

NEW YORK--(BUSINESS WIRE)--The Mobile Media Summit, the premier event for mobile advertising and media decision-makers, crashes Advertising Week on October 1^st to discuss the latest opportunities and challenges in the rapidly growing mobile advertising market.

“We are focused 100% on putting the advertiser front and center at our events. They are the ones driving media strategy and will ultimately lead innovation within the mobile ecosystem.”

The day-long program, held at the chic New York Hudson Terrace, will feature top advertising, brand, agency and mobile executives, and an agenda focused on bringing Madison Avenue and the mobile ecosystem closer together. Attendees will get insight on the latest mobile media strategies and hear real campaign case studies straight from the agencies and brands that execute the media buys.

“Mobile advertising spend reached $2.6 billion in 2011 and is expected to hit $5.4 billion by 2015. As we gear up for Q4, the quarter with the most spending, the Mobile Media Summit brings attendees face-to-face with the executives that make the buying decisions every day,” said Paran Johar, CMO of Jumptap and founder of the Mobile Media Summit. “We are focused 100% on putting the advertiser front and center at our events. They are the ones driving media strategy and will ultimately lead innovation within the mobile ecosystem.”

“Mobile is one of the key components of the emerging media space, and our Magna research unit predicts nearly 20 percent annual growth for mobile platforms over the next five years,” said Michael Roth, Chairman & CEO of IPG, one of the world’s leading advertising and marketing services companies. “Across all of our agencies, we’re having conversations with all our clients about integrating mobile components into their overall marketing programs to drive greater consumer engagement that builds their business. The Mobile Media Summit continues to be a leading forum for those interested the convergence of mobile technology and innovative communications.”

Join over 500 senior agency, brand, media, and advertiser executives at this premier event, which will highlight the unique and growing opportunities for brands and agencies to use mobile effectively in their integrated marketing programs. With over 30 speakers, the Mobile Media Summit attracts more advertisers than any other mobile conference.

Speakers for the Mobile Media Summit include:

Adam Soroca, Chief Product Officer, Jumptap
Alexandre Mars, CEO, Phonevalley, Head of Mobile, Publicis
Andrew Altersohn, President, Havas Digital
Brendan Moorcroft, CEO, Mediabrands Audience Platform
Colleen Soriano, SVP Director of Digital, Universal McCann
Curt Hecht, Chief Global Revenue Officer, The Weather Channel
David Berkowitz, Vice President of Emerging Media, 360i
Dejan Mirkovic, VP, Marketing and Corporate Dev, airG
Dirk Rients, Management Director, Mobile, Draftfcb
Duncan McCall, CEO & Co-Founder, PlaceIQ
John Montgomery, COO, GroupM Interaction
Josh Jacobs, President, Accuen Media
Kip Voytek , SVP, Director of Digital, MDC Partners
Larry Harris, Chief Marketing Officer, PubMatic
Liz Ross, CEO of MediaBrands Ventures
Michael Bayle, SVP GM Mobile, ESPN
Michael Collins, CEO, Joule
Michael Roth, Chairman & CEO, Interpublic
Mike Parker, Chief Digital Officer, McCann
Morris Martin, Director, Velti Insights
Mort Greenberg, Head of Advertising Sales, Nokia
Paran Johar, CMO, Jumptap
Paul Gelb, VP, Mobile Practice Lead, Razorfish
Quentin George, Chief Innovation Officer, Mediabrands
Sal Candela, Mobile Director, PhD Media
Steve Hicks, Chief Digital Creative Officer, mcgarrybowen
Steve Nesle, EVP, Executive Creative Director, Deutsch
Steven Rosenblatt, Chief Revenue Officer, Foursquare
Stuart Elliott, Advertising Columnist, The New York Times
Todd Anderman, Chief Media & Revenue Officer, Jumptap
Tony Nethercutt, General Manager, Mojiva
Vik Kathuria, Managing Partner, GroupM Mediacom

The sponsors for this year’s Mobile Media Summit include: Jumptap, The Weather Channel, PubMatic, PlaceIQ, Tapjoy, Nokia, Conde Nast Velti, airG, ESPN, Mojiva, DynamicLogic, Celtra, E! Online, Jiwire, Nexage, Akoo, Rubicon, and Theorem. The media partner for the event is MadAveMobile. To view more on the 2012 NYC Mobile Media Summit’s program or to register for the event, visit: http://mobilemediasummit.com. For press credentials contact: christina.feeney@jumptap.com.

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