Paula Deen Anti-Fatigue Kitchen Mat Inspires Extension of Sleep Innovations’ Revolutionary Product Line

WEST LONG BRANCH, N.J.--(BUSINESS WIRE)--Sleep Innovations, a market leader in designing and manufacturing proven sleep solutions and comfort products, today announced two unique line extensions – the Paula Deen Anti-Fatigue Pro Mat and Kitchen Mat Covers designed specifically for the Paul Deen line of anti-fatigue kitchen mats.

“The success of the Paula Deen Anti-Fatigue Kitchen Mat inspired us to expand the coverage area of our mats to further meet the demands of serious cooks and those who spend hours in the kitchen”

Consumer feedback for the Paula Deen Anti-Fatigue Kitchen Mat launched earlier this year has been very positive. Nearly all consumers surveyed reported reduced fatigue after use. Sleep Innovations’ new Paula Deen Anti-Fatigue Pro Mat is designed to provide the exact same level of support with a similar look and feel as mats found in professional kitchens. The Pro Mat provides a larger surface for consumer comfort, and is available in both 20” x 48” and 20” x 60” sizes that fit easily in front of sinks, dishwashers, washer and dryers or a kitchen island.

“I just love having my new Pro Mat at home in Savannah,” says author, restaurateur and entrepreneur Paula Deen. “It is great how the kitchen mat looks, feels and not to mention how my feet feel from just standing on that love.”

The Paula Deen Anti-Fatigue Pro Mat’s polyurethane foam helps prevent foot and back pain during long cooking sessions, while its non-flammable material and non-skid backing help create a safe environment in the kitchen. Easy to wipe down, and stain and mold resistant, the Pro Mat also comes in a variety of colors to match modern and traditional home décor.

“The success of the Paula Deen Anti-Fatigue Kitchen Mat inspired us to expand the coverage area of our mats to further meet the demands of serious cooks and those who spend hours in the kitchen,” said Sleep Innovations Executive Vice President of Channel Marketing Lisa Thorstenson. “The new Paula Deen Anti-Fatigue Pro Mats provide unmatched support for people who love to cook and want an attractive kitchen mat to match their modern décor. We will continue to support the Paula Deen brand with national advertising and account specific programs at retail as we work to expand the brand beyond the kitchen and into other rooms of the home.”

The original Paula Deen Anti-Fatigue Kitchen Mat is now available in a variety of new embossed patterns, contemporary colors and styles. Consumer research indicates a need for increased customization in home products. Sleep Innovations new Kitchen Mat Covers allow consumers to change the look of their Kitchen Mat to complement the home décor or celebrate a season. Made of stain resistant, high performance material, the Kitchen Mat Cover fits snugly around the Paula Deen Anti-Fatigue Kitchen Mat, while its non-skid safety backing prevents slipping.

The new Paula Deen Anti-Fatigue Pro Mat and Kitchen Mat Covers from Sleep Innovations will be on display at the 2012 New York Home Textiles Market, September 10-14, in the Sleep Innovations showroom.

About Sleep Innovations

Sleep Innovations is the leader in consumer-driven foam products, proven to deliver comfort, relaxation and rejuvenation. The company designs and manufactures advanced memory foam comfort products for the bedroom and around the home. Through extensive clinical and consumer testing, Sleep Innovations has found that its breakthrough foam solutions help to improve the quality of its consumers’ lives. Follow Sleep Innovations on Twitter at twitter.com/ChooseSI. For more information, visit www.sleepinnovations.com.