Murad Partners with City of Hope to Raise Funds for Breast and Women’s Cancers Research

The Limited Edition Hydrate For Hope Set Benefits Lifesaving Research, Treatment and Education for the Women’s Cancers Program at City of Hope

EL SEGUNDO, Calif.--(BUSINESS WIRE)--In observation of Breast Cancer Awareness Month this October, Murad, Inc. has announced the launch of the limited-edition Hydrate for Hope set featuring Hydro-Dynamic^® Ultimate Moisture and Hydro-Dynamic Ultimate Moisture for eyes to benefit City of Hope, one of the nation’s leading research, treatment and education centers for cancer and other life-threatening diseases.

“One in three women will be diagnosed with cancer in her lifetime. City of Hope’s Women’s Cancers Program conducts innovative research to provide effective interventions for women with breast and gynecological cancers, and prevention of disease among women at risk”

The Hydrate for Hope set locks in optimal moisture levels for 8 hours* and includes one 1.7 ounce jar of Hydro-Dynamic Ultimate Moisture, an all-purpose moisturizer that soothes and infuses skin with long-lasting hydration along with one 0.12 ounce jar of Hydro-Dynamic Ultimate Moisture for eyes, a specially formulated eye moisturizer that firms and awakens the eye area. The set includes a pink polka-dot makeup bag and retails for $49.50 (a $79 value). Murad will donate 10% from the sale of each set sold to retailers to City of Hope’s breast and women’s cancers research, treatment and education programs.

“We are thrilled to be continuing our relationship with City of Hope for the second year in a row. City of Hope’s mission to treat the whole person mirrors perfectly with my practice of Inclusive Health, ultimately creating a healthier, happier population,” said Howard Murad, M.D., FAAD, Associate Clinical Professor of Medicine at UCLA and founder of Murad, Inc. “Over the years at my dermatology practice, I have personally seen cancer patients with dry, dehydrated skin as a side effect of their treatments. It was with this in mind that I chose the Hydro-Dynamic Ultimate Moisture duo for this set. And it is my hope that through this partnership Murad can help City of Hope come one step closer to cures for these horrible diseases.”

Murad will be running further promotions throughout their various channels to raise additional funds for City of Hope. A limited-time “Hydrate for Hope” facial will be offered at all Murad Inclusive Health Spa locations throughout the country with 10% of the sales going to City of Hope. Other planned promotions include sponsorship of an employee team for City of Hope’s Walk for Hope Los Angeles, various promotions throughout Murad’s social media channels and the option to make a donation at check-out on Murad.com and through Murad’s Customer Service line at 1-800-33-MURAD.

“One in three women will be diagnosed with cancer in her lifetime. City of Hope’s Women’s Cancers Program conducts innovative research to provide effective interventions for women with breast and gynecological cancers, and prevention of disease among women at risk,” said Joanne Mortimer, M.D., director of City of Hope’s Women’s Cancers Program. “We are grateful for the funding we have received through Murad’s Hydrate for Hope program. Murad’s generous support enables us to provide a continuum of care – from research to risk assessment, prevention, treatment, education and survivorship.”

The Hydrate for Hope set will be available at Murad.com, Sephora.com, Massage Envy, the Murad Inclusive Health Spa^®, the Murad Inclusive Health Medical Group, and leading spas and salons beginning October 2012. For more information on the Hydrate for Hope set, City of Hope and additional ways to support women’s and breast cancer research, treatment and education, please visit www.murad.com.

About Murad, Inc.

Murad, Inc. was founded in 1989 by Howard Murad. M.D., one of the world's foremost authorities on health care and a pioneer of the clinical skincare movement. Dr. Murad is a practicing physician at the Murad Inclusive Health Medical Group in El Segundo, Calif. where he pioneered the Inclusive Health^® approach to optimal living. All Murad products and services are based on The Science of Cellular Water^®, Dr. Murad's unified theory of health and aging. Sold in 41 countries, Murad is the #1 selling clinical skincare brand at many locations including Sephora and Ulta. For more information go to Murad.com, Facebook.com/murad or @DrMurad on Twitter.

About City of Hope

City of Hope is a leading research, treatment and education center for cancer, diabetes and other life-threatening diseases. Designated as a comprehensive cancer center, the highest honor bestowed by the National Cancer Institute, and a founding member of the National Comprehensive Cancer Network, City of Hope's research and treatment protocols advance care throughout the nation. City of Hope is based in Southern California and is ranked as one of "America's Best Hospitals" in cancer by U.S.News & World Report. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation and genetics. For more information, visit www.cityofhope.org or follow City of Hope on facebook, twitter, youtube or flickr.

*Individual results will vary. Study results on file.