GLM Awards Media Strategy and Buying Contract to Encore Media Partners for U.S. Jewelry Show Portfolio

LOS ANGELES--(BUSINESS WIRE)--Encore Media Partners announced today that it has signed an agreement with GLM, for its entire portfolio of trade/consumer jewelry and watch shows for the 2012–2013 production period. These events add to the work Encore is already handling for GLM’s 900+ exhibitor Original Miami Beach Antique Show, the world’s largest indoor antique show.

“Over the past half decade, we have worked closely with GLM on making many changes across the portfolio to the channel mix, media venues and ad buying, and we will continue to refine strategy and tactics to ensure the best possible attendee acquisition campaigns.”

The portfolio includes the largest trade-only event for the antique/estate jewelry and watch industry held annually in Las Vegas, which features nearly 400 exhibitors from around the world. The show’s attendance has increased more than 35% over the past two years (2010 to 2012). Other exhibitions in the group are held in New York, Chicago and Miami.

Under the Agreement, Encore will handle U.S. and international media strategy; buying and placement across newspaper, magazine, TV, cable, radio, outdoor and digital channels; and provide related marketing services to maximize campaign performance and audience acquisition.

“We are thrilled to be continuing our multi-year relationship with this leading show organizer,” said Cristopher Levy, Managing Partner, Encore Media Partners. “Over the past half decade, we have worked closely with GLM on making many changes across the portfolio to the channel mix, media venues and ad buying, and we will continue to refine strategy and tactics to ensure the best possible attendee acquisition campaigns.”

About Encore Media Partners

Encore is an audience strategy, marketing and media buying agency, which specializes in local, national and global trade and consumer shows and other types of events. Encore collaborates with leading show producers on “live” audience acquisition across multiple industries; domestic and foreign markets; and traditional, digital and mobile media platforms. More information is available at www.EncoreMediaPartners.com.

About GLM

Founded by George F. Little in 1924, GLM currently produces 16 tradeshows, serving industries as diverse as giftware, home furnishings, social stationery, home textiles, tabletop, gourmet housewares, contemporary furniture, personal care, art & design, antique jewelry, beach, board sports, fashion and hospitality. Annually, these events showcase some 11,000 exhibitors in 1.8 million net square feet of exhibit space, and attract approximately 150,000 attendees. Additional information is available online at www.glmshows.com.