Telemundo Media Launches the “Vota Por Tu Futuro” Voter Empowerment Digital Tool Kit to Boost Hispanic Participation in the 2012 Presidential Election

Interactive Voter Resource Features Innovative Tools to Help Hispanics Navigate the Electoral Process and Understand Where President Obama and Governor Romney Stand on Critical Issues to their Community

MIAMI--(BUSINESS WIRE)--Telemundo Media announced today the launch of its bilingual “Vota por tu Futuro” (Vote for Your Future) voter empowerment digital tool kit, available at www.telemundo.com/votaportufuturo. Delivering on Telemundo's mission to educate, inspire and empower the U.S. Hispanic community, the interactive tool kit was developed in collaboration with NBCUniversal and content partners Project Vote Smart, Nonprofit Vote and Voto Latino. This innovative tool kit is an extension of the network's voter registration campaign "Vota por Tu Futuro," a multi-platform effort to boost civic engagement in the 2012 Presidential election and beyond, among the more than 21 million Hispanics eligible to vote in the United States.

“With this easy-to-use digital tool kit we are providing our community the information and tools they need to engage in the political process and make educated decisions on the issues that not only affect them, but are also critical to the future of our country.”

The voter empowerment digital kit is comprised of a series of non-partisan voter education tools in English and Spanish including the innovative “Candidate Match” quiz, developed in partnership with Project Vote Smart, which helps Hispanics determine which candidate aligns most closely with their own positions on key issues. As users click through the quiz and select answers that reflect their own opinions on important topics such as the economy, education, and immigration, among many others, the tool indicates to what degree their opinions match with those of President Obama, Governor Romney and other candidates. In addition, users also are provided with an interactive voter checklist, voting vocabulary, links to state-specific voter ID laws and voter registration tools.

“The upcoming Presidential election will be critical to the future of our Hispanic community. Given the significant number of Hispanics that are eligible to vote and the high percentage of Latino voters in key swing states, Hispanics may very well be the determining factor on who will be the next President of the U.S.,” said Emilio Romano, President of Telemundo Media. “With this easy-to-use digital tool kit we are providing our community the information and tools they need to engage in the political process and make educated decisions on the issues that not only affect them, but are also critical to the future of our country."

The “Vota por tu Futuro” initiative is part of an NBCUniversal pro-social platform to promote voter education and participation. The “Make It Personal” campaign, as it is branded in English, is meant to be a non-partisan educational effort by NBCUniversal, developed to offer the public information about the voting process and the upcoming election. By “making it personal,” the program encourages citizens to learn how to register and get ready to vote in their state and become informed about the candidates and how they align with their own views on important issues. Please visit www.makeitpersonal.com for more information. Telemundo users can find links to partner web sites and additional resources on Telemundo’s digital platforms, www.telemundo.com/votaportufuturo, its Facebook page, “Noticias Telemundo” and @TelemundoNews twitter account.

In partnership with League of United Latin American Citizens (LULAC), the United States Hispanic Leadership Institute (USHLI) and Voto Latino, “Vota por tu Futuro” is a multi-platform initiative, which encompasses on-air public service announcements, election-related content on news and public affairs programs at the network and local station level, and community outreach.

ABOUT TELEMUNDO MEDIA

Telemundo Media, a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo's multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 14 owned stations and its broadcast and cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S. reaching TV households nationwide on digital and analog cable, and satellite; Telemundo Digital Media, which distributes Telemundo's original content across digital and emerging platforms including mobile devices, www.telemundo.com and www.mun2.tv; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.