NEW YORK--()--PEOPLE magazine, the No. 1 celebrity weekly, announces the magazine industry’s first-ever fully integrated brand marketing campaign, “People Love PEOPLE,” which launches nationwide today across broadcast, print, retail, digital and social media and is scheduled to run throughout 2013.
“The campaign will further engage conversation among our 43 million loyal readers, creating weekly anticipation about PEOPLE’s breaking news and exclusive features.”
“We are thrilled to unveil PEOPLE’s dynamic new ad campaign,” said Karen Kovacs, Publisher, PEOPLE. “The campaign will further engage conversation among our 43 million loyal readers, creating weekly anticipation about PEOPLE’s breaking news and exclusive features.”
The campaign, created by New York-based agency Terri & Sandy Solution, showcases 30-second TV commercials and 15-second online video ads which will be broadcast on networks and shows with a heavy celebrity focus, and digital and social media outlets featuring celebrity/entertainment programming. The videos will run Wednesday – Sunday to create urgency around issue purchase. More than 40 print ads will run across nine Time Inc. titles including PEOPLE StyleWatch, InStyle, Essence, Real Simple, All You, Health, Entertainment Weekly, and Cooking Light, which will generate more than 300 million total print impressions. All campaign creative will drive consumers to the newsstand.
Highly-targeted digital ads based on celebrity content and user behavior featuring the “People Love PEOPLE” theme will highlight the magazine’s current cover story and will offer consumers coupons with purchase incentives to drive newsstand sales at six participating retailers. In addition, regular social media sharing of cover images, headlines, and teasers of content “in this week’s issue” will be posted on Facebook, Twitter, Pinterest, Tumblr and Instagram.
The video spots begin airing on September 12.
PEOPLE revolutionized personality journalism in 1974; today it is the world’s most successful and popular magazine. Each week the PEOPLE brand brings more than 43 million consumers the latest news, exclusive interviews, and in-depth reporting on the most compelling people in the entertainment industry as well as stories of real-life “Heroes Among Us.” PEOPLE.com is the premier web destination for celebrity news, photos, style and entertainment coverage. With reporters across the globe, PEOPLE is headquartered in New York City.