BlueSpire Strategic Marketing Celebrating and Educating Healthcare Marketers at SHSMD Connections 2012, September 19-22

Hard Rock Cafe Event, Book Giveaway and Exhibitor Space featured during healthcare event

MINNEAPOLIS--(BUSINESS WIRE)--BlueSpire Strategic Marketing, an award-winning content marketing agency will exhibit at the annual Society for Healthcare Strategy and Market Development (SHSMD) Connections 2012 in Philadelphia, September 19-22. The SHSMD conference brings together leaders in the healthcare marketing industry for the best in education and networking.

“We’re looking forward to this year’s event”

BlueSpire will celebrate the kick-off of Connections 2012 by hosting its coveted Rock the Red Carpet event at Hard Rock Cafe, located across the street from the conference venue. The event will be held following the opening reception with exhibitors on Wednesday, September 19. Any healthcare marketer or communicator working for a hospital or health system is invited to attend. Guests that register in advance will receive a free commemorative Hard Rock Cafe t-shirt upon arrival.

“We’re looking forward to this year’s event,” said Kathryn Hammond, president. “When you bring together thought leaders in healthcare, exciting things can happen.”

Attendees of the conference are also invited to visit BlueSpire at exhibitor booth 617 to receive a complimentary copy of The New York Times Best Seller, "The Thank You Economy." The book highlights author Gary Vaynerchuk’s vision for the future of marketing, which can help healthcare marketers shape their organization to respond to today’s rapidly changing environment. Any healthcare marketer or communicator working for a hospital or health system is invited to pre-register for their free copy of the book.

BlueSpire Boasts 20+ Years in Healthcare Marketing, Including More Than 10 Years in Interactive Healthcare Marketing

BlueSpire Strategic Marketing offers full-service solutions, including:

• Strategic Marketing
• Digital Marketing
• Content Marketing
• Custom Publishing
• Branding

With more than 10 years of interactive experience in the healthcare industry, its strong expertise in healthcare writing and marketing has led to extensive work with players large and small, such as The Valley Hospital of Ridgewood, N.J., HealthEast Care System of St. Paul, Minn., Steward Health Care System of Boston, Banner Health of the western U.S., Carolinas HealthCare System and University of Maryland Medical Center.

About the Company

BlueSpire is a national health and wealth marketing firm based in Minneapolis. More than 400 brands across the nation work with BlueSpire as a marketing partner, including Community Health Systems, Wells Fargo, U.S. Bank, North Shore-Long Island Jewish Health System, Blue Cross and Blue Shield of Minnesota, Digital Federal Credit Union and more.

BlueSpire’s healthcare clients range from hospitals, hospital systems listed among U.S. News & World Report's best hospitals, as well as healthcare management organizations (HMOs) that reach up to nearly 100 million Americans, plus an array of wealth-based clients that included mid-sized banks, large national banks and regional credit unions with billions in total assets. It employs 65+ employees, working with clients to understand their voice while providing the marketing strategy and compelling communication platforms that inspire their customers to connect with the brand. In the past two years, BlueSpire’s teams have been honored with more than 65 marketing awards.

Visit bluespiremarketing.com.

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For more information - or to interview BlueSpire executives about the annual SHSMD event, please contact Jen Joly at the contact information provided.