TMG Custom Media Continues Growth and Expands Leadership Team

- Agency taps Keith Sedlak as Senior Vice President, Client Partnerships -

WASHINGTON--(BUSINESS WIRE)--Reflecting a tremendous growth in the company and the commitment to continue the expansion of existing and new client partnerships, TMG Custom Media, a leader in content marketing and custom media solutions named Keith Sedlak Senior Vice President, Client Partnerships. In this new position, he will oversee a number of important client relationships while managing much of the company’s new business efforts. Sedlak will report to TMG President Matt Petersen. Sedlak and Petersen are no strangers; in fact the two of them worked together for six years at Meredith Xcelerated Marketing.

“Keith has a long history of helping clients achieve their goals through innovative content marketing strategies, online and offline”

“Keith has a long history of helping clients achieve their goals through innovative content marketing strategies, online and offline,” said Petersen. “I know from personal experience that Keith played a vital role in growing Meredith Xcelerated Marketing from primarily a custom publisher into the full service marketing agency it is today. His results oriented track-record, combined with ability to effectively collaborate with multi-disciplinary teams to exceed client expectations will be integral to our continued success.”

Keith comes to TMG Custom Media from Meredith Xcelerated Marketing where he served as Chief Marketing Officer. He joined Meredith in 2003 in a business development capacity where he successfully attracted clients across multiple industries including insurance, automotive, packaged goods, real estate, finance, and more. He has a keen understanding of the value and role of content for brands across channels. Keith was involved in nearly all new business opportunities while at Meredith Xcelerated Marketing, where he played an a key role in gaining and growing business with clients including Lowes, Chrysler, Kraft, State Farm, Century 21 and Proctor & Gamble.

Prior to Meredith, Sedlak spent several years in advertising sales for the Wall Street Journal, where he was responsible for managing the mid-Atlantic sales territory across multiple categories and later leading the advertising sales efforts for Special Reports as the Global Sales Manager. In addition to his extensive traditional media sales experience, he also spent over four years managing digital media sales teams for AltaVista and then Terra Lycos as Director of Corporate Development.

Keith is the Immediate Past Chair and President of the Custom Content Council, he sits on the DMA’s iDirect Committee and is an occasional speaker at industry events. He holds a Bachelor of Science degree in business administration from Ramapo State College.

“TMG Custom Media’s entrepreneurial environment and its track record of delivering results to a list of long tenured clients made this a opportunity very appealing.” Sedlak noted. “I’m excited to work with the entire team at TMG to build on their success.”

About TMG Custom Media:

TMG creates award-winning magazines, websites, videos, social media, white papers, e-newsletters, blogs, and other content marketing products for 50 corporations, associations, and nonprofits. Its clients include corporations such as WebMD, Hilton, Northwestern Mutual, Reed Exhibitions, and CDW; associations such as ASAE: The Center for Association Leadership, the Consumer Electronics Association and the American Council of Engineering Companies; health organizations such as the American Diabetes Association, the Lupus Foundation of America, and Cleveland Clinic; educational organizations such as the American Association of Community Colleges, Georgetown University, and EDUCAUSE; and scholarly institutions such as the Brookings Institution and the Aspen Institute. TMG is headquartered in Washington, D.C., and has an office in New York. The firm has won more than 750 awards for its print and online products.