Back to Life, Back to School, Back to Work...Back to Workout; SoFit – Free Social Gaming App Combines Fitness with a Favorite Cause

LOS ANGELES--(BUSINESS WIRE)--It’s that time again when everyone gets back to real life – back to school, back to work and back to the routine, often crowding out time for that fitness workout. This year it is easier to get back to life with the new SoFit Mobile app, a free social gaming mobile application that lets you get fit, stay fit and earn rewards for you and others.

“The opportunity to do good for others while doing good for yourself sets SoFit apart and puts it in tune with today’s social consciousness.”

Free on Apple and Android platforms, the SoFit app is unique in that it gives people the motivation to stay active through social connections, social competitions, rewards and charitable donations.

“SoFit is not another flavor of the month workout. It combines fitness with your favorite cause and motivates you to keep pushing forward because you are helping others with each step you take,” said Marc Askenasi, President, CEO and Founder of SoFit Mobile Inc. and parent company InterAmerican Gaming (IAG). “The opportunity to do good for others while doing good for yourself sets SoFit apart and puts it in tune with today’s social consciousness.”

SoFit keeps track of your miles and funds raised which are then passed through to the appropriate charity. Major charities that raise funds through walks/runs can partner with SoFit to manage their events – the first one that everyone can join and support with their steps is the 2012 London Olympic Games global peace & tolerance awareness project Walk A Mile which is part of Secretary of State Hillary Clinton’s campaign “Hours Against Hate.”

Soon, users will be able to harness the App to raise funds for their child’s school, soccer or baseball club, or a local community group. SoFit makes it easy to bring friends and family from around the world to join fundraising walks through GPS tracking.

The GPS tracking on SoFit widens your walking world by enabling you to train and compete with friends and even celebrities anywhere in the world, notes Askenasi.

Not only do SoFit walkers generate funds for others, they get personal rewards of special gifts and sweepstakes winnings. These include Amazon.com gift cards, discounts from American Apparel, Zappos.com & Stylemint.com. The September sweepstakes prize will be announced soon so follow SoFit on Twitter to learn more! #getSoFit