Radio Disney and Anthem Blue Cross and Blue Shield Team up to Promote Childhood Health and Wellness Through the 2012 Get Active, Get Fit School Challenge

Participating schools have chance to win one of five gym equipment packages

RICHMOND, Va.--(BUSINESS WIRE)--Radio Disney AM 1290, part of the #1 radio network for kids, tweens and families, and Anthem Blue Cross and Blue Shield will team up for the third consecutive year to promote the importance of childhood health and wellness through the Get Active, Get Fit School Challenge, which is open to elementary schools across Virginia. In 2011, more than 500,000 elementary school students across seven states participated in the program.

“Helping children understand how important, and easy, it is to adopt a healthy, active lifestyle will benefit them now and in the future.”

Designed to motivate kids and families to achieve fitness together by engaging in fun activities, participants in the challenge should “get active and get fit” for at least 20 minutes every day—or as often as possible. In order to successfully complete the challenge, students must be active for a minimum of 40 of the 55 days in the challenge, which runs from Oct. 1, 2012 through Nov. 24, 2012.

“Anthem is pleased to again be a part of the Get Active, Get Fit program,” said C. Burke King, president, Anthem Blue Cross and Blue Shield. “Helping children understand how important, and easy, it is to adopt a healthy, active lifestyle will benefit them now and in the future.”

Registration for the 2012 program opened Aug. 13 and ends Sept. 28. All schools that send in their results at the end of the Challenge will be entered into a drawing for the chance to win one of five gym equipment packages worth $500. Schools with the highest participation will be awarded Radio Disney dance parties.

For more information, please visit www.getactivegetfit.com.

About Anthem Blue Cross and Blue Shield in Virginia

Anthem Health Plans of Virginia, Inc. trades as Anthem Blue Cross and Blue Shield in Virginia, and its service area is all of Virginia except for the City of Fairfax, the Town of Vienna, and the area east of State Route 123. Anthem Blue Cross and Blue Shield and its affiliated HMO HealthKeepers, Inc. are independent licensees of the Blue Cross Blue Shield Association. ®ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. Additional information about Anthem Blue Cross and Blue Shield in Virginia is available at www.anthem.com. Also, follow us on Twitter at www.twitter.com/healthjoinin, on Facebook at www.facebook.com/HealthJoinIn, or visit our YouTube channel at www.youtube.com/healthjoinin.

About Radio Disney

Radio Disney is the #1, 24-hour radio network devoted to kids, tweens and families. Kids help pick the music that is played and are encouraged to interact via a toll-free phone line to the Radio Disney studio. The network's current playlist, driven by listener requests and representing major record labels, includes recording artists Selena Gomez, Justin Bieber, One Direction, Taylor Swift, Katy Perry, Cody Simpson, Mindless Behavior and Adele. The network is available on 31 owned terrestrial radio stations and is also available via RadioDisney.com, Sirius XM satellite radio on channel 79, iTunes Radio Tuner, mobile phones, the Radio Disney iPhone and Android Apps, and the Radio Disney Facebook page.