MORRISTOWN, N.J.--()--Today, the One A Day Women’s brand, Feeding America and nine-time Grammy Award winner Sheryl Crow announce their partnership on the Nutrition Mission, a national, charitable initiative dedicated to helping to provide proper nourishment for the close to 50 million Americans who live in food insecure households.‡ The Nutrition Mission campaign commenced at the beginning of September in recognition of Hunger Action Month™.
“Feeding America is excited about the Nutrition Mission and thankful for the generous donation”
To kick off the campaign partnership, long-time hunger advocate Sheryl Crow, is inviting consumers to join her at the Nutrition Mission Pantry in New York’s Union Square to collect non-perishable food items to benefit the Food Bank For New York City, one of Feeding America’s largest food banks. “I’m excited to be in Union Square today to kick off the One A Day Women’s Nutrition Mission while also supporting the great city of New York,” says Sheryl Crow. “But beyond today, there is so much work to be done – throughout the country. I encourage people to get on board with our Nutrition Mission and help feed the millions of Americans struggling with hunger in so many communities.”
Buy a Bottle, Make a Difference
As part of the One A Day Women’s brand commitment to the Nutrition Mission, starting this month and through November 30th, when consumers purchase a bottle of One A Day Women’s Multivitamins, the brand will make a donation of two meals - up to 2 million meals - to Feeding America.†
“The One A Day Women’s brand is dedicated to providing nutritional support for women, the families they care for and the communities they live in,” says Barton Warner, VP, Marketing, Bayer HealthCare. “And now through our work on the Nutrition Mission, we’re delighted with the opportunity to work with Sheryl Crow and our partners at Feeding America to help provide nourishment to those struggling with hunger throughout the country.”
Feeding America Speaks Out Against Hunger
Feeding America, the nation's leading domestic hunger-relief charity, works to feed Americans in need through its network of more than 200 food banks nationwide. During Hunger Action Month, their network of food banks unite to urge individuals to take action by speaking out against hunger. Through this partnership with Sheryl Crow and the One A Day Women’s brand, Feeding America hopes to spread the word about how a little bit of help can make a substantial difference.
“Feeding America is excited about the Nutrition Mission and thankful for the generous donation,” says Leah Ray, Vice President of Corporate Relations, Feeding America. “Not only will the 2 million meals be a huge help but we’re thrilled that the One a Day Women’s brand along with Sheryl Crow are helping us to bring the issue of hunger to the forefront this Hunger Action Month.”
Nutrition Mission in Action
The Nutrition Mission Pantry, located on the south side of Union Square in Manhattan, will be open from 10:00 am to 7:00 pm on September 12, 2012. Consumers are invited to join Sheryl Crow, the makers of One A Day Women’s Multivitamins and representatives from Feeding America, and donate non-perishable food items to benefit the Food Bank for New York City.
Consumers around the country are invited to participate through the purchase of One A Day Women’s Multivitamins from September 1st through November 30th; each purchase will generate a donation from the One A Day Women’s brand of two meals - up to 2 million meals - to Feeding America.†
To learn more about supporting the Nutrition Mission, visit www.NutritionMission.com.
About One A Day Multivitamins
Bayer Consumer Care's complete line of One A Day products provides gender-specific and lifestyle benefits based on individual health concerns. The One A Day multivitamin line includes One A Day Women's with calcium and vitamin D to support bone strength; One A Day Men's Health Formula specially formulated to support heart health**, healthy blood pressure†† and B vitamins to help convert food to energy; One A Day Men's 50+ Healthy Advantage which supports cell health, heart health**, healthy blood pressure††, eye health, and conversion of food to energy; One A Day Women's 50+ Healthy Advantage which supports cell health and bone strength; One A Day Women's Prenatal with DHA to support healthy fetal brain and eye development; One A Day Active Mind & Body with key ingredients to support mental alertness and conversion of food to physical energy; One A Day Teen Advantage for Her to help address teen girls' important concerns with key nutrients to support healthy skin; and One A Day Teen Advantage for Him to help address teen boys' important concerns with key nutrients to support healthy muscle function.* For more information about One A Day multivitamins, visit www.oneaday.com.
About Feeding America
Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation's leading domestic hunger-relief charity, their network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 61,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit www.feedingamerica.org.
Bayer: Science For A Better Life
Bayer is a global enterprise with core competencies in the fields of health care, agriculture and high-tech materials. As an inventor company, it sets trends in research-intensive areas. Bayer’s products and services are designed to benefit people and improve the quality of life. At the same time, the Group aims to create value through innovation, growth and high earning power. Bayer is committed to the principles of sustainable development and acts as a socially and ethically responsible corporate citizen. In fiscal 2011, the Group employed about 112,000 people and had sales of €36.5 billion. Capital expenditures amounted to €1.7 billion, R&D expenses to €2.9 billion. For more information, go to www.bayer.com.
About Bayer HealthCare
The Bayer Group is a global enterprise with core competencies in the fields of health care, agriculture and high-tech materials. Bayer HealthCare, a subgroup of Bayer AG with annual sales of EUR 17.2 billion (2011), is one of the world’s leading, innovative companies in the healthcare and medical products industry and is based in Leverkusen, Germany. The company combines the global activities of the Animal Health, Consumer Care, Medical Care and Pharmaceuticals divisions. Bayer HealthCare’s aim is to discover, develop, manufacture and market products that will improve human and animal health worldwide. Bayer HealthCare has a global workforce of 55,700 employees (Dec 31, 2011) and is represented in more than 100 countries. Find more information at www.healthcare.bayer.com.
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The Consumer Care division of Bayer HealthCare is headquartered in Morristown, N.J. Bayer’s Consumer Care division is among the largest marketers of over-the-counter medications and nutritional supplements in the world. Some of the most trusted and recognizable brands in the world today come from the Bayer portfolio of products. These include Bayer® Aspirin, Aleve®, Alka-Seltzer Plus®, Bactine®, RID®, Phillips’® Milk of Magnesia, Midol®, Alka-Seltzer®, One A Day® vitamins, and FlintstonesTM vitamins in the United States, and, globally, Aspirin®, Flanax®/Apronax®, Talcid®, Rennie®, Canesten®, Bepanthen®, Bepanthol®, Supradyn®, Redoxon®, Berocca®, Cal-D-Vita/Elevit® and Vital 50 Plus®.
This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.
‡ USDA, “Household Food Security in the United States in 2011”, September 2012.
† 25¢ donation per bottle up to a maximum of $250,000 or through 11/30/12, $1 = 8 meals secured by Feeding America on behalf of local food banks.
†† To help maintain blood pressure levels already within the normal range.
** Not a replacement for heart medications.
** * This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.