SalesFUSION Announces the Release of FUSIONcast™, a Fully Integrated Webinar and event management software solution, pre-integrated to the demand generation platform

SalesFUSION, a leading b2b marketing software & demand generation platform, announced today that it has released for General Availability, its new FUSIONcast™ webinar campaign management platform. The new solution offers users of GoToWebinar or Webex the ability to build, manage, track and score their entire webinar campaign inside of SalesFUSION’s marketing automation platform

ATLANTA--(BUSINESS WIRE)--SalesFUSION is a leading b2b marketing automation platform that is purpose-built to integrate marketing automation technology and processes with its clients’ CRM systems. The new FUSIONcast event management software product which is offered as part of the demand generation platform brings webinars into the marketing campaign management fold. Going much further than simply passing attendee data back and forth between the two applications, FUSIONcast enables the end user to build, schedule, promote & track all elements of the lead generation webinar inside of the marketing automation platform.

Said Kevin Miller, CMO, SalesFUSION: “FUSIONcast represents a giant leap forward for marketers who frequently use webinars as part of their campaign efforts. Traditionally, b2b marketing webinars operated outside of the fold of the core marketing platform. As such, users were forced into the workflow and branding of the respective webinar platform. Furthermore, getting attendee metrics and data scored and moved into the CRM was either 100% manual or not done at all. We’re happy to release this powerful new online event management software solution that solves many of the inherent problems associated with using 3^rd party webinar software. With FUSIONcast, our users can build the email campaigns, reminders, registration pages and post-webinar nurture campaigns from a single location. The users control the branding and theme of all emails and registration forms and the data flows seamlessly from the webinar to the marketing platform to CRM.”

The FUSIONcast product facilitates the creation and management of webinars as lead generation campaigns. Using the flexible web services API of SalesFUSION, the integration is the only b2b marketing automation solution that allows for complete control of the webinar creation and management without the need to log into the webinar platform.

SalesFUSION is an enterprise b2b marketing automation software platform designed to support the business, technology and process needs of B2B marketers. SalesFUSION is the only marketing automation software built on top of a traditional CRM database. Click to the powerpoint to view our best practice presentations. As such, we specialize in integrating key marketing and lead generation processes to your installed CRM system. With broad features ranging from email marketing, nurture marketing, landing pages, social media publishing, lead scoring and website visitor tracking, we are well-positioned to support your multichannel marketing needs. Connect SalesFUSION natively to Microsoft Dynamics CRM, Salesforce.com, Sage CRM, Sage SalesLogix, Sugar CRM and NetSuite.