BI-LO and Winn-Dixie Select KSS Retail for Price and Promotion Optimization

CINCINNATI--(BUSINESS WIRE)--KSS Retail, a dunnhumby company, today announced that BI-LO Holding, the Jacksonville, Fla.-based parent company of BI-LO and Winn-Dixie grocery stores, has extended its business relationship with KSS Retail. What began as an assignment with the BI-LO banner has now grown to include Price Modeling and Optimization services for the Winn-Dixie banner.

“Utilizing PriceStrat, BI-LO and Winn-Dixie Stores will be able to model, measure and deliver pricing and promotions in-line with their strategy of value for their customers.”

BI-LO Holding and its Winn-Dixie stores hope to leverage the KSS Retail optimization solution to model pricing and promotions to ensure that it is delivering even greater value for customers. The KSS Retail optimization solution provides real-time modeling of regular and promotional pricing with the ability to look at pricing by price zones, as well as customer segments.

“The KSS price optimization tool has strengthened BI-LO’s value message with consumers by focusing their pricing efforts on the right items and the right locations,” said Bruce Steadman, Group Vice President of Local Merchandising and Owned Brands. “The combined company will leverage this success across both banners, further enhancing the customer experience and ensuring that customers are provided with the best possible prices on all the products they regularly purchase with us.”

“We are focused on helping our clients develop a deeper understanding of what’s important to their shoppers,” KSS Retail CEO Yael Cosset said. “Utilizing PriceStrat, BI-LO and Winn-Dixie Stores will be able to model, measure and deliver pricing and promotions in-line with their strategy of value for their customers.”

About BI-LO Holding

BI-LO Holding, ninth-largest traditional supermarket chain in the United States. Under the banner names of BI-LO and Winn-Dixie, the company employs 63,000 team members who serve customers in 687 grocery stores and 493 in-store pharmacies throughout the eight southeastern states of Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina and Tennessee. BI-LO and Winn-Dixie are well-known and well-respected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and loyal team members, and strong commitments to providing the best possible quality and value to customers. For more information, please visit www.bilo.com and www.winn-dixie.com.

About KSS Retail

KSS Retail, a dunnhumby Company, is the premier global provider of price optimization and shopper insight solutions for the grocery, convenience, chain drug, general and online retail industries. Retailers use KSS Retail software and professional services to better understand their shopper’s needs, and to deliver more effective pricing, promotions and merchandising decisions. KSS Retail clients consistently achieve improved market share, sales and profit growth, and enhanced competitive positioning. Current clients include 7 Eleven, O’Reilly Auto Parts, BI-LO, Sonae, Raley’s, United Supermarkets, dabs.com, ABC Fine Wine and Spirits, and many others. For more information, visit www.KSSRetail.com.