Qvidian Announces New Release of Sales Playbooks Application that Enables Sales Teams to Win More Business

LOWELL, Mass.--(BUSINESS WIRE)--Qvidian, the market leader in cloud computing sales effectiveness applications, today announced a major release of Qvidian Sales Playbooks & Analytics. Tightly integrated with salesforce.com, Sales Playbooks delivers the right content, resources, and tools at the right time in the sales process, to advance a sale.

“the key reasons Qvidian’s customers have invested in Sales Playbooks & Analytics are to reinforce a consistent sales methodology; and provide the right sales tools, training and collateral materials in the context of the deal.”

Despite significant corporate investments in sales technology, such as CRM systems and SFA solutions, selling is getting harder, sales forecasts are still widely inaccurate and sales reps can’t find the right content to close deals.

“Splunk is live on Qvidian Sales Playbooks & Analytics because there is nothing better than putting the right information into the hands of our sales professionals. Being able to do so at the right time in our sales process and directly from the opportunity tab in salesforce.com makes it even easier to execute,” said Bart Fanelli, senior director, worldwide field operations at Splunk.

Qvidian Sales Playbooks provide sales people with automated guidance, information, and sales best practices tailored to each unique selling situation—all within salesforce.com. Qvidian makes it easier for sales people to close more deals by streamlining sales complexity into a repeatable process and as a result clients are seeing average deal sizes increase by upward of two and a half times.

Qvidian’s powerful analytics engine provides unique insights for multiple stakeholders uncovering how people, processes, activities, and content impact the buying cycle. Sales executives can improve forecast accuracy by correlating CRM opportunity data with playbook activity. And marketing leaders receive visibility into what content is actually being used by the sales team, receive real-time feedback on content effectiveness, and can identify the “plays” that are associated with winning deals.

Key product features include:

Round Trip™ CRM Integration keeps Playbook activity and CRM data in sync
Tight salesforce.com Integration
- User interface integration enables users to view the Playbook right in the salesforce.com interface
- Data integration accesses salesforce.com data to execute dynamic rules, as well as feeding data back to salesforce.com for integrated analytics
Dynamic Business Rules™ provide sales people with ‘plays’ that are specific to the characteristics of the opportunity in salesforce.com
Reporting & Analytics provides sales and marketing leaders with the critical intelligence they need to increase sales effectiveness and improve sales & marketing alignment
Mobile-enabled so users can access playbooks on-the-go
Unique Playbook interface that makes it easy for sales people to navigate complex sales cycles, juggle multiple opportunities, and advance deals forward

“Improving sales execution and winning more deals is an area that all sales teams—regardless of industry or marketplace—can improve upon,” said Lewis Miller, president and CEO of Qvidian. “The use of Qvidian Sales Playbooks also provides a consistent method of deal inspection which leads to better forecasting abilities.”

Qvidian was selected as a recipient of the coveted Gartner ‘2012 Cool Vendors in CRM Sales’ for providing new approaches to improving sales and using social, analytics and content management to help salespeople strengthen customer and prospect relationships.

The report found that “the key reasons Qvidian’s customers have invested in Sales Playbooks & Analytics are to reinforce a consistent sales methodology; and provide the right sales tools, training and collateral materials in the context of the deal.”

For the complete report: http://www.qvidian.com/resources/research-briefs

A three-minute Sales Playbooks video is also available at http://www.qvidian.com/playbooks-video

About Qvidian

With offices in Boston, Cincinnati and London, Qvidian provides cloud-computing applications that improve sales effectiveness and enable revenue growth. The company’s Sales Playbooks and Proposal Automation applications have increased win rates and accelerated sales cycles for some of the world’s largest and most successful corporations. To learn more visit www.Qvidian.com or follow us on Twitter @Qvidian.