NYU Stern to Host Conference on “Measurable Marketing in the Path-to-Purchase”

NEW YORK--(BUSINESS WIRE)--NYU Stern:

What:	2012 Conference on “Measurable Marketing in the Path-to-Purchase,” hosted by NYU Stern’s Center for Measurable Marketing
When:	Friday, September 28, 2012
Where:	NYU Stern, 44 West Fourth Street, KMC 1-70, New York, NY

Themes include:

• Customer mindset metrics and brand performance
• In-store drivers of unplanned spending
• Digital influences on shopping behavior
• Effects of search and social influences on shoppers
• Emotional aspects of buying behavior
• New measurement techniques

Featured speakers include:

• Eric Rasmussen, vice president of market research, Groupon
• Steve Frenda, managing director, Path to Purchase Institute
• Jared Schrieber, founder & CEO, InfoScout
• Jeff Greenfield, COO and co-founder, C3 Metrics
• Josh Chasin, chief research officer, comScore

And NYU Stern faculty:

• Russ Winer, chair, NYU Stern’s Marketing department
• Craig Stacey, research director, NYU Stern’s Center for Measurable Marketing
• Sam Hui, assistant professor of marketing, NYU Stern

For more information, visit: www.cmmconference.com

About NYU Stern’s Center for Measurable Marketing

NYU Stern’s Center for Measurable Marketing provides leadership to promote the development, understanding and application of marketing measurement methodologies to quantify marketing’s impact on business.

To RSVP, please contact Anna Christensen in Stern’s Office of Public Affairs at [e-mail] or 212-998-0561.