ASICS GEL-Kayano 19 “Stops at Never” for Spring 2013 with an Improved Upper Fit and Significant Weight Reduction

IRVINE, Calif.--(BUSINESS WIRE)--The iconic GEL-Kayano® is an award-winning, high-end performance running shoe series that offers the best technical advances, while consistently delivering its legendary ride. For Spring 2013, the 19^th version takes a “stop at never” approach by continuing to take the shoe to the next level. Receiving a heel-to-toe makeover, the GEL-Kayano 19 focuses on two key elements: significant weight reduction and improved upper fit.

“The newest GEL-Kayano 19 is no exception, displaying the latest innovations to enhance the fit and feel for runners.”

Dropping over a half ounce, it becomes the lightest GEL-Kayano ever, weighing in at 10.9 ounces for the men’s version and 8.9 ounces for the women’s. New lightweight upper materials and seamless overlay construction contribute to both the impressive weight savings and improved upper fit. The new support-specific Guidance Trusstic System® has also been introduced in the GEL-Kayano 19. Working with Guidance Line® technology to enhance gait repeatability, this feature comes with the added benefit of weight reduction.

The GEL-Kayano 19 has a redesigned upper with upgrades to create a more personalized fit and improved comfort. The Biomorphic Fit® Upper is constructed entirely of breathable four-way stretch mesh that wraps both sides of the foot, creating a softer and more accommodating fit. The Personal Heel Fit (P.H.F.™) has been reengineered with two layers of memory foam that hold the athlete’s heel more secure and reduces the potential for friction.

“GEL-Kayano is an established shoe for serious runners, and we are continually striving to deliver compelling enhancements,” says Brice Newton, Running Footwear Product Manager. “The newest GEL-Kayano 19 is no exception, displaying the latest innovations to enhance the fit and feel for runners.”

Better than ever, the new GEL-Kayano 19 will be available at specialty running retail stores on November 1, 2012 and nationwide in January 2013 with a suggested retail price of $150.

Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as, other athletic footwear, apparel and accessories. For more information, visit www.asics.com.

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