Amazon Herb Company Merges with TriVita, Inc.

Michael R. Ellison, John Easterling and Olivia Newton-John Unite to Take Wellness to the World!

SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Michael R. Ellison, CEO and Founder of TriVita, Inc., confirmed today that Amazon Herb Company (AHC) has officially merged with TriVita, a 13-year-old international wellness company based in Scottsdale, AZ. AHC was founded in 1990 by John Easterling to help the world recognize the health benefits of Amazon Rainforest botanicals. John and his wife, four-time Grammy Award-winning singer and actress Olivia Newton-John, will work with TriVita post-merger to advance the company’s wellness mission offering quality natural health products and skin care formulas. “Amazon John and Olivia have a genuine passion for wellness and the sustainability of the Rainforest. They will join TriVita’s mission of taking wellness to the world as we develop a worldwide community of wellness seekers,” says Michael Ellison. “This merger will be the most advantageous way to promote TriVita’s mission, vision, values and goals.”

“Amazon John and Olivia have a genuine passion for wellness and the sustainability of the Rainforest. They will join TriVita’s mission of taking wellness to the world as we develop a worldwide community of wellness seekers”

Having spent the last 22 years in the Rainforest, John was looking for the perfect merger alliance. “I made a personal commitment to our leadership to find a dynamic partner that appreciates our Rainforest products and is genuinely sincere about our Rainforest mission,” says John. “Michael Ellison is a man of integrity and purpose whose vision is to help people experience wellness.” Moving forward, John will help create new TriVita product formulas.

Olivia is also eager to share her excitement about the merger. “John and Michael are two great visionaries who have dedicated their lives to making a real difference in the lives of others,” says Olivia. “I am absolutely thrilled to see the synergy created by these two great companies.” Olivia will be featured alongside her husband “Amazon” John in TriVita’s international advertising designed to expand the company’s global wellness mission by leveraging the power of media. “The power of media has obviously had a profound impact on my career,” adds Olivia. “I have also experienced the power of Amazon Herb products developed by John to sustain my health and energy as I traveled worldwide. I believe joining with TriVita is going to give John and I the opportunity to share our story through both traditional and online media.”

Olivia recently celebrated the grand opening of the Olivia Newton-John Cancer and Wellness Center in Melbourne, Australia. “The timing could not be better,” says TriVita’s Chief Science Officer, Brazos Minshew. “TriVita will open several Wellness Centers worldwide. These centers aim to create wellness though intentional living, information sharing, clinical support, and professional life-coaches.” Wellness programs will be offered at TriVita’s Wellness Center in Scottsdale, AZ., internationally and through personal mobile devices.

With international headquarters in Scottsdale, Arizona, TriVita is one of the fastest-growing companies in the direct-selling industry. In fact, TriVita was featured in Direct Selling News as one of the world’s “Top 70” direct selling companies. Founded in 1999, TriVita is a member of the DSA and distributes quality wellness products to 14 countries worldwide with regional offices in Sydney, Australia, Hong Kong and Vancouver BC, Canada. TriVita’s flagship product, Nopalea™, is an anti-inflammatory wellness drink made from the fruit of the Nopal cactus found in the Sonoran Desert, USA. TriVita’s Nopalea infomercial is one of the most frequently aired television programs in the world and was awarded the Electronic Retailer’s Association’s prestigious 2012 Moxie Award for “Best Long Form Health Show.” For more information about TriVita, visit www.TriVita.com.