IMN to Demonstrate Customer Engagement Strategies at the ABA Marketing Conference

WALTHAM, Mass.--(BUSINESS WIRE)--IMN, the digital marketing company that delivers branded newsletters and content for vertical markets, today announced details of its participation at the American Bankers Association (ABA) Marketing Conference. The event will bring together marketing executives from financial services institutions and retail banks to discover new ways to optimize marketing strategies, creating a mix that works for the financial institution itself, its customers and the community at large.

Who:						Erik Johnson, Manager of Banking Solutions Sales, IMN

When:						September 23-25, 2012

Where:						Manchester Grand Hyatt
						One Market Place
						San Diego, CA 92101
						IMN will be located onsite at booth #207

What:						With today’s ultra-competitive banking landscape, it is critical for banks of all sizes and affiliations to make sure they are there exactly when customers need them, be it for personal and business loans, mortgages, savings accounts, or checking plans. Bank marketing managers know that staying engaged with customers through regular, interactive dialogues helps to build tighter relationships and drive future sales.

						To successfully keep your bank top-of-mind with current customers, you need a branded email newsletter that is professionally written, passes regulatory and compliance standards, delivers consistently each month, is easy to manage – and is valued by customers.

						At booth #207 at the ABA Marketing Conference, digital marketing company IMN will be showcasing its expertise and history of success in the banking industry. Attendees will be able to learn more about IMN Loyalty Driver™ for Banking, an email marketing service for independent regional and community banks that offers content relevant to your customers and adheres to your bank’s corporate branding and messaging specifications, while still enabling the flexibility for local branches to add their own relevant content, such as promotions, hours or special events.

						Backed by a full suite of tracking and analytics, IMN gives banks complete insight into which email newsletter articles, promotions and products are most popular and most impactful, making it easy to identify interested customers and respond with a timely message.

How:						For more details about the American Bankers Association (ABA) Conference, visit: http://www.aba.com/Training/Conferences/Pages/MKTG.aspx.

About IMN

IMN is the digital marketing company that delivers branded newsletters and content for more than 3,000 organizations worldwide. By combining custom, vertically-oriented content with advanced publishing technology and services, IMN enables companies to engage with their prospects and customers to drive business results via email, mobile and social platforms. In addition to taking advantage of IMN’s expertise within the automotive, banking and direct selling industries, customers benefit from analytics-based intelligence that provides insight into buying behavior and purchase preferences to successfully encourage brand loyalty and generate leads. For more information, visit http://www.imninc.com or the IMN Blog. Follow IMN on Twitter @loyaltydriver or engage on the IMN Facebook brand page.