Affinity Solutions Signs Midwest Culinary Sensation Pieroguys Pierogies as 25,000th Retail Partner

Card-Linked Solutions Leader Reaches Significant Milestone by Helping Food Retailer With Promotional Initiatives Designed to Reward Current Customers, Acquire New Ones

NEW YORK--(BUSINESS WIRE)--Affinity Solutions (www.affinitysolutions.com), the leader in card-linked offers and transaction-enabled marketing programs, today announced it has secured Midwest culinary sensation Pieroguys Pierogies, LLC, as its 25,000^th retail partner.

“We’re pleased to have Pieroguys on board as our 25,000th retail partner, a significant achievement and a testament to our ability to elevate brand awareness, increase market share, and acquire new customers in the retail space”

Since 2007, Pieroguys Pierogies has been providing customers with handmade pierogies (pronounced purr-rogue-ees) – dumplings similar to empanadas in appearance, preparation, and fillings.

Under the terms of the partnership, Pieroguys will leverage Affinity Solutions’ proprietary data monitoring and analytic technologies to deliver enticing offers to millions of consumers in its nationwide network of rewards and incentive programs, based on their individual purchasing patterns and preferences. By working in partnership with Pieroguys, Affinity Solutions is expected to drive new customers and incremental spend from existing ones. The Kansas City, Mo.-based retailer, manufacturer, and distributor of culinary delicacies joins Affinity Solutions’ rapidly-growing portfolio of fast food and quick service restaurant (QSR) companies, such as Dunkin’ Donuts^® and Subway^®.

“We’re pleased to have Pieroguys on board as our 25,000^th retail partner, a significant achievement and a testament to our ability to elevate brand awareness, increase market share, and acquire new customers in the retail space,” said Jonathan Silver, president and chief executive officer of Affinity Solutions. “It’s also further evidence that more and more companies are turning to card-linked offers and strategic loyalty initiatives to create customized shopping experiences for their customers.”

“Our company’s accelerated growth and popularity has been fueled by an extremely loyal and vocal customer base that isn’t shy about spreading the ‘We’re Our Own Food Group’™ gospel to others, or offering us candid feedback about what we’re doing well and areas for improvement,” said Frank Gazella, co-founder, president, and chief executive officer of Pieroguys Pierogies. “Our partnership with Affinity Solutions is an excellent vehicle to drive new legions of Pieroguys fans. Their approach is also in strong alignment with our integrated marketing strategy, which leans heavily on social media and other digital marketing channels to connect with our supporters in meaningful and engaging ways.”

Businesses interested in joining Affinity Solutions’ retail partner program should contact the company’s merchant help desk at [phone], or by email at [e-mail].

For more information about Pieroguys Pierogies, please visit www.pieroguys.com, like the company on Facebook at www.facebook.com/pieroguys, or follow the company on Twitter at @pieroguys.

About Affinity Solutions

Affinity Solutions is the industry leader in card-linked offers and transaction-enabled marketing. Affinity Solutions leverages proprietary analytics, applied to a range of customer data in a privacy-controlled environment, to deliver the right offer to the right consumer at the right time and through the right channel, for its bank and retailer partners. Affinity Solutions has partnerships with nearly 4,000 national and regional banks, as well as 25,000 brick-and-mortar retail partners. Its innovative programs incorporate experiential benefits that delight and entertain customers before, during and after they shop, to drive deeper customer relationships for their partners. For more information, please visit www.affinitysolutions.com, or follow the company on Twitter at @AffinitySolutns.