Automotive Assembly Manufacturer Tickled Pink with Rosie the Custom Riveter to Support Breast Cancer Awareness

WAUPUN, Wis.--(BUSINESS WIRE)--You’d think that Rosie might have enjoyed a pink riveter back in the day, but it wasn’t until a Wisconsin manufacturer of automotive assemblies wanted to show support for breast cancer awareness that National Rivet received such a request.

“We’ve custom built thousands of machines since our founding in the 1928, but none of them were pink”

The customer ordered a Model 600 electro-mechanical rivet setter, which is an excellent machine for manufacturers that expect efficiency in a medium-duty model that sets steel, semi-tubular rivets up to 3/16” diameter. Putting aside their usual “battleship grey” paint, National Rivet purchased several gallons of pink paint to complete the customer’s request (naturally, it was a rush job as well) and sent “Rosie” out the door.

National Rivet has always welcomed orders for customized machines. Typically, the customer has a challenging part — an intricate shape, delicate material or complex assembly method — and wants help to ensure that obtaining good quality doesn’t sacrifice productivity or vice versa.

“We’ve custom built thousands of machines since our founding in the 1928, but none of them were pink,” said Bur Zeratsky, Executive Vice President of National Rivet. “Building this riveter became a very important project for employees as many of them know people who have been impacted by breast cancer.”

About National Rivet

National Rivet’s integrated design, manufacturing, and customer service capabilities lead the fastening industry. We offer the finest cold headed rivets, rivet setters and fastening systems available, which adds value, form and function to your operation.