Demandbase Releases Real-Time Identification Integration of Salesforce.com

B2B Marketers Can Now Track Website Engagement of Accounts within Salesforce to Predict Sales Readiness and Automate Processes

SAN FRANCISCO--(BUSINESS WIRE)--Demandbase, the real-time personalization and targeting platform for B2B, today announced the availability of a Real-Time Identification API for Salesforce.com, a solution that enhances Salesforce with critical details on prospects’ engagement with a company’s website. With Real-Time Identification for Salesforce.com, valuable customer insight from Demandbase’s proprietary platform that identifies otherwise anonymous web visitors and key corporate data, is pushed right into the CRM platform.

Website activity is becoming the number one predictor of future revenue for enterprise-focused businesses, and now Salesforce users can connect web activity to revenue opportunities with the new API from Demandbase. Real-Time Identification for Salesforce gives users the ability to summarize site activity with an at-a-glance “account pulse” graph for each prospect, providing intelligence that can be a powerful differentiator for sales teams. Users can also automate the generation of sales tasks and leverage the power of Chatter to enable social collaboration around the most valuable prospects.

“For years, Salesforce has been the glue between sales and marketing, but there has been no automated way to move key web engagement activity to Salesforce or to alert the sales team when key accounts are active on the site. Instead, sales teams have been dependent on marketing staff to provide information about customer and prospect engagements that fall outside of sales responsibilities,” said Greg Ott, CMO of Demandbase. “Through our customers, we’ve learned that, extending the Real-Time Identification API algorithmic rules and creating simple user-defined threshold settings, helps better align sales and marketing departments by automating data flow, and enables quicker closing rates and more lead conversions. We expect to see wide adoption of this API by our customers by the end of the year.”

Demandbase’s Real-Time Identification is used by a variety of companies including Adobe, Dell, HP, Informatica, Strongmail and more, to personalize website content targeted to specific companies, which result in better website engagements and conversions. Demandbase’s Business Resolution Platform maps billions of IP addresses to millions of global companies without using cookies, and through the Real-Time Identification API, delivers corporate information in real time. The unique identification data provides business marketers with the ability to perform account based targeting that results in better website engagement and conversion.

Demandbase, a sponsor of the Dreamforce Conference in San Francisco on September 18-21, will be available in booth 317. CMO Greg Ott will be speaking in a session, Staying on the Bleeding Edge of Advertising, Thursday, Sept. 20 at 3 p.m. PT.

About Demandbase

Demandbase is the first real-time targeting and personalization platform for B2B, transforming the effectiveness of marketing programs and marketing’s ability to impact revenue. While personalization tools have long existed for B2C, until now, none were geared specifically to enable B2B marketers to make online interactions more effective, delivering the right message at the right time. Without the use of cookies, Demandbase’s Real-time Identification service bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time. Demandbase integrates with other sales and marketing technologies to deliver unique intelligence about web visitors, and better attract, convert and retain the right customers. Enterprise leaders and high-growth companies alike use Demandbase to drive better marketing performance. For more information, visit http://www.demandbase.com.