Superior Farms Wins Silver Supplier Award From Sysco Denver

Lamb Category sales growth, engagement and partnership led to recognition

DENVER--(BUSINESS WIRE)--Continuing to uphold its reputation for quality lamb products and excellent service, Superior Farms proudly received the Sysco Denver Silver Supplier Award last Friday. The annual award is based on sales growth, visibility, engagement, support of the Sysco sales team and marketing contribution.

“We are thrilled to be considered for this category and win”

“We are thrilled to be considered for this category and win,” said Craig Powell, Vice President of Sales and Marketing for Superior Farms. “We know we have a great product, but it’s equally important to us that we be a good partner to our customers.”

Vivian Brooks, Category Manager for Sysco Denver said, “Superior Farms is a Colorado company that we have a long-term relationship with. Because of their location they are able to provide us with many unique options and deliver the freshest lamb product to us several times a week. Their local sales team has built a great working relationship with merchandising, and offer outstanding support with training and samples to our sales force.”

Superior Farms increased case growth by 10% in the 2011 fiscal year with Sysco. This is the first time they have been awarded a supplier award by the foodservice distributor. They were considered among all perishable protein companies.

“Sysco is one of our best customers and we are proud to consistently bring them high quality lamb for their distribution,” said Tina Roberts, AVP of Marketing and Culinary Development. “This is just so special.”

Superior Farms is the recognized market leader in the retail and foodservice markets it serves, providing products and services to customers throughout the United States, Canada and more than 10 countries. The company has approximately 400 employee-owners at more than five facilities and offices. Superior Farms strives to operate with integrity, providing value to its rancher partners and is committed to serve as stewards of the animals, land and environment entrusted to it.

More information about Superior Farms can be found at www.superiorfarms.com. You can also follow Superior Farms on Twitter at @eatlamb and “like” us on Facebook by visiting www.facebook.com/SuperiorFarms.