ShopWiki’s Launch of Responsive Site Design Produces 24% Increase in Mobile User Click-through Rate

LOS ANGELES & NEW YORK--(BUSINESS WIRE)--ShopWiki, the multinational Internet shopping search engine owned by Oversee.net, reported today that U.S. mobile user click-through rates to merchant sites increased by 24% following the recent launch of its responsive site design at www.ShopWiki.com. Similar mobile user click-through rate improvements were seen at ShopWiki’s European websites after responsive sites were launched in those markets. The Dutch site www.ShopWiki.nl showed the largest click-through rate increase in Europe at 25% while the U.K. site www.ShopWiki.co.uk saw the second largest increase at 16%.

“We attribute the significant increase in weekend mobile user traffic in 2012 to 'showrooming,' the growing trend in which consumers look at products in local brick-and-mortar stores, but then immediately use their Smartphone to search online for better prices and deals”

ShopWiki.com has also seen a significant jump in weekend mobile user traffic in the first eight months of 2012. Its U.S. site now receives 31% more mobile user traffic on Saturdays and Sundays versus weekdays while its Dutch and U.K. sites receive 28% and 26% more mobile user traffic on weekend days respectively.

“We attribute the significant increase in weekend mobile user traffic in 2012 to 'showrooming,' the growing trend in which consumers look at products in local brick-and-mortar stores, but then immediately use their Smartphone to search online for better prices and deals,” said James Keating, GM of Oversee.net’s Retail Group. “In addition, the immediate increase we experienced in mobile user click-through rates after launching responsive websites speaks volumes for how important it is to provide mobile shoppers with a site design and layout that conforms to their device screen size.”

TechCrunch recently reported on the “showrooming” trend, citing a study from comScore which noted that 35% of U.S. consumers said they had “showroomed” and then later chose to buy online specifically because of better prices. The study found that showrooming was most commonly used with consumer electronics and apparel.

About ShopWiki

ShopWiki, acquired by Oversee.net in 2010, operates online shopping websites serving 11 countries in North America, Europe and Australia. Using its powerful web crawling technology, ShopWiki sites help users find the best prices and deals on 244 million products at 162,000 online stores.

About Oversee.net

Oversee.net® is a leader in online performance marketing. Using proprietary technology, it helps advertisers acquire valuable, pre-qualified leads. Its DomainSponsor® business unit pioneered the monetization of direct navigation traffic in 2002 and now operates one of the largest PPC and CPV traffic networks in the world with over 250 million unique visitors per month. Oversee’s owned and operated lead generation websites in the travel, retail and consumer finance verticals produce over 14 million high-converting leads per month for advertisers by providing users with the information they need to make smart purchase decisions. Oversee also owns DOMAINfest®, a conference series for domain investors and online marketing professionals. Headquartered in Los Angeles, Oversee has offices in New York City and Frankfurt, Germany.