WideOrbit Automation for Radio Selected by Radio One to Automate 23 Stations across 7 U.S. Markets

SAN FRANCISCO--(BUSINESS WIRE)--WideOrbit Inc., the leading provider of advertising management software for media companies is pleased to announce that Radio One, Inc. has selected WO Automation for Radio, WideOrbit’s leading radio automation system, to automate 23 of its radio stations that span 7 U.S. markets.

“Our radio automation team has been working around the clock installing more than 30 systems per month throughout the U.S., Mexico and Canada”

Radio One is an urban-oriented, multi-media company whose core business is its radio broadcasting operation that primarily targets African-American and urban listeners, with more than 53 owned or operated broadcast stations located in 15 urban markets.

“WO Automation for Radio is a solid, dependable platform,” said John Soller, Vice President of Engineering for Radio One. “Our on-air staff find it very easy to use. Playlist Editor makes it fast and easy for our employees to verify logs and to make on-the-fly changes to the log. From a technical standpoint, WO Automation for Radio integrates seamlessly with our existing infrastructure and has the ability to scale and adapt to our growing needs. I fully rely on WO Automation for Radio to deliver quality programming to listeners, and it consistently delivers.”

WO Automation for Radio is a modern and powerful radio automation system that delivers unrivaled ease of use and tremendous operational efficiencies to radio broadcasters. WO Automation for Radio features robust search and voice tracking, multi-station and muliticasting capabilities, advanced interfaces to music schedulers, EAS equipment, audio consoles and routers, and seamless integration with WO Traffic, WideOrbit’s leading sales, traffic and billing solution.

“Our radio automation team has been working around the clock installing more than 30 systems per month throughout the U.S., Mexico and Canada,” said Eric R. Mathewson, Founder and CEO of WideOrbit. “We now have more than 650 clients operating on WO Automation for Radio and we look forward to seeing those numbers continue to increase as more radio stations learn about the advanced capabilities and significant operational efficiencies that this system delivers.”

WideOrbit will be providing live demonstrations of WO Automation for Radio and all of its solutions for radio at the 2012 Radio Show in booths 805 and 905 at the Hilton Anatole in Dallas, Texas, September 19-21. For more information or to schedule a meeting or demo, go to www.wideorbit.com/Radio-Show or contact Mike Zinsmeister at (O) +1.828.252.8891, (M) +1.828.712.2843, mikez@wideorbit.com.

About WideOrbit

WideOrbit (www.wideorbit.com) is the leading provider of advertising management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,300 Television stations, Radio stations and Cable Networks around the globe use WideOrbit Traffic software with another 3,200+ stations on WideOrbit Radio Automation platforms. WideOrbit manages more than $20 billion in advertising revenue annually. Clients include: Astral Media, Corus Entertainment, DirecTV, E!, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, Midwest Communications, NBCUniversal, NHL Networks, Rogers Communications, Scripps Television Group, Tribune, Yankee Entertainment Sports, Univision and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Seattle; Denver; Dallas; Birmingham, AL; Agawam, MA; and Melbourne, Australia.