Allstream Masters Data Quality Management and Replaces Traditional Database Analytics Tools with Lavastorm Analytics

Canadian communications provider increases collaboration and improves sales efficiency by replacing a SQL-based analytic approach with Lavastorm Desktop Professional

BOSTON--(BUSINESS WIRE)--Lavastorm Analytics, a global analytics software company, today announced that Allstream, Canada's all-business communications provider, is using the Lavastorm Desktop Professional product to process, organize and clean account data within Allstream’s customer relationship management (CRM) system. Lavastorm Desktop Professional, a self-service data analytics product, replaced Allstream’s SQL-based approach with a visual analytics method that has improved sales teams’ overall data quality and performance, and enabled stronger communications between data analysts and executives.

“The great benefit of using Lavastorm Desktop Professional is the ability to pull data and create custom analytics much more easily, so when questions come up, the answers are always close at hand.”

In a new case study, Allstream explained that its sales team needed a solution to better manage duplicate or confusing data entries within their CRM system that made every-day tasks like vetting sales leads unnecessarily time-consuming and error-prone. Their previous SQL-based solution made it difficult to rearrange database queries to adjust to changing business goals. Lavastorm Desktop Professional’s easy-to-use visual tools solve this problem by empowering Allstream’s sales operations team to build analytic logic that uncovers and eliminates duplicate account data, and continuously analyzes account data quality to keep sales processes functioning smoothly. With Lavastorm’s new approach, Allstream can create and deploy data analytics up to 50 percent faster than with the company’s previous SQL-driven solution.

“Lavastorm Desktop Professional makes it incredibly easy to integrate data natively. Rearranging and interrogating data is easier and, at each step of the way, you can check for mistakes,” said Allstream’s Sales Analytics Manager, Troy Mayers. “Plus, our previous solution couldn’t handle very large amounts of data in some instances, but with Lavastorm we’ve never had an issue with data size. I don’t think there’s another analytic product like this that would allow you to get ramped up with so little help and be able to do so much so quickly.”

Allstream is also using Lavastorm Analytics’ software to improve sales strategies and effectiveness. Lavastorm Desktop Professional allows the sales operations team to quickly answer ad-hoc questions about their customer database as they arise, arming their sales team with greater information about customer preferences. Because of Lavastorm Desktop Professional’s highly visual interface that reveals data transformation logic in easy to follow graphics, Allstream’s sales team is also able to more closely collaborate with others within the organization that are unfamiliar with coding languages or database contents.

“We needed a tool that would not only give us the control to automate our key data quality management processes, but would also give us the flexibility and speed to be more collaborative and responsive,” said Allstream’s Director of Sales Business Intelligence, Dario Gasparotto. “The great benefit of using Lavastorm Desktop Professional is the ability to pull data and create custom analytics much more easily, so when questions come up, the answers are always close at hand.”

Powered by the Lavastorm Analytics Engine, Lavastorm Desktop Professional is an individually-licensed business analytics tool. It provides business analysts with greater independence and access to a cost-effective, intuitive tool that empowers them to easily acquire any structured data, build analytic models, and simplify analytics reporting. A 14-day trial of Lavastorm Desktop Professional and a free version of the Lavastorm Analytics Engine, Lavastorm Desktop Public, are available at www.lavastorm.com/products/lavastorm-desktop-professional.

Tags: Lavastorm Analytics, Lavastorm, Analytics, Allstream, Data, Data Analytics, Data Quality, Data Discovery, Data Processing, CRM, Sales, Collaboration, Business Intelligence, Active Analytics

About Lavastorm Analytics

Lavastorm Analytics is a global analytics software company that enables enterprises and individuals with a new, agile way to analyze, optimize, and control the performance of their data and processes. The company’s products offer a unique blend of data discovery and audit analytics capabilities that are used by more than 50 telecommunications, financial services, utilities, healthcare, and media companies on six continents. Lavastorm’s solutions have identified process improvements worth billions of dollars through rapid unification and simplified exploration of fragmented, inaccessible data sets. For more information, visit www.lavastorm.com.