Cable Audit Associates Becomes Media Audits International

Leading Media Audit Firm Rebrands to Reflect Existing Expertise for an Evolving Industry

NEW YORK--(BUSINESS WIRE)--Cable Audit Associates, the leading provider of audit and financial management services for the media industry since its founding in 1985, has rebranded to become Media Audits International, the company announced today. Media Audits International audits subscriber numbers and contract compliance, manages revenue, and provides other related professional and content management services for broadcast, cable, satellite, mobile, and digital content providers, including app and e-book publishers around the world.

The name change follows a significant and forward-looking expansion of services and territories covered by the firm in recent years, as digital media platforms have proliferated, sectors have converged, and the media industry itself has grown increasingly global.

Bruce Lazarus, CEO of Media Audits International, said: “The media industry has come a long way since we started out 27 years ago. Since then, we’ve grown by understanding where the opportunities lie and where they’ll come from next. We’ve changed our name to more accurately reflect that capability. From broadcast to cable, e-books to apps, Media Audits International’s truly unmatched expertise and trusted services are giving savvy media companies an important edge in a marketplace that’s never been in greater flux.”

Tom Sassos, Chairman of Media Audits International, added: “In the past, content owners delivered media to consumers via a relatively straightforward distribution system. Today, that system has grown increasingly complex. We want to provide our content-owner clients, as they operate in this fragmented environment, with the same revenue assurance and contract compliance services they’ve come to rely on us for. This rebranding positions us more accurately as the company we’ve become, and reflects the many ways in which we have been supporting our clients as their businesses evolve and our industry grows more global.”

Media Audits International was founded as Cable Audit Associates in 1985 to fill a growing need for revenue assurance in the media industry as linear distribution models matured. The company was the first to offer independent audits of subscriber data across multiple cable networks, leveraging its technical and industry expertise to operate as a model of efficiency and cost-effectiveness. Today, MAI operates across platforms and borders, auditing billions of dollars in license fees, retransmission consent fees, and royalty payments each year on behalf of established and emerging media companies around the world.

About Media Audits International:

Media Audits International (MAI) is the leading auditing and financial management firm for the global media industry. Each year MAI audits billions of dollars in license fees, retransmission consent fees, subscriber fees, and royalty payments, on behalf of every major media company in the Fortune 500 and around the world. MAI is based in Greenwood Village, Colorado, with offices in New York City and London, England. For more information, please visit www.MAI-Global.com.