IOMA launches in Austria and continues its international expansion

PARIS--(BUSINESS WIRE)--IOMA continues to increase its presence in Europe and is now distributed in Austria in 21 Marionnaud perfume shops, 15 of which are in the capital, Vienna.

“The IOMA diagnostic system is unique in the world. IOMA is the only brand to prove the efficiency of its personalized treatment products on every woman, on every skin. IOMA allows us to meet the needs of every woman wherever she is. For IOMA, borders do not exist”

A determinedly international vision

After Saks Fifth Avenue in the United States, Harrods in the United Kingdom and Beaumonde stores in the Ukraine, IOMA continues to strengthen its international presence by launching in Austria. It is always with the same determination and conviction that Jean Michel Karam, founder and CEO of IOMA, intends to seduce the Austrians. "The IOMA diagnostic system is unique in the world. IOMA is the only brand to prove the efficiency of its personalized treatment products on every woman, on every skin. IOMA allows us to meet the needs of every woman wherever she is. For IOMA, borders do not exist," he emphasizes.

The choice of Marionnaud

The retailer Marionnaud, with whom IOMA already has a strong relationship in France, was chosen for this launch due to its leadership position in Austria and its indisputable expertise in the skincare market. Its 21 perfume shops in Austria are now able to offer to women the unique IOMA experience: 15 in Vienna but also in Salzburg, Klagenfurt and Graz. «Marionnaud’s mission has always been to offer women the best of beauty, and it is therefore with great pride, pleasure and eagerness that we are now able to help Austrians discover IOMA » according to Zita Tourneur-Wendt, Marionnaud Trade Director.

This launch is supported by a strong marketing plan and a series of evening events aimed at introducing to the largest possible audience the unique approach of the IOMA brand.