RedBrick Health and HealthiNation Collaborate on High Impact Videos That Support Consumers in Changing Health Behaviors – One Small Step at a Time

HealthiNation to Produce Videos Featured in RedBrick Journeys™, an Innovative Health Behavior Change System, That Break Desired Health Behaviors into Small, Individualized Steps

NEW YORK--(BUSINESS WIRE)--HealthiNation, the premier health and wellness media company announced today it is working with RedBrick Health, a fast-growing leader in consumer health engagement technology, to produce a series of brief, high impact videos as part of RedBrick’s recently launched health behavior change system, RedBrick Journeys.

“RedBrick understands that showing people how to realize their journeys leads to real and tangible results. HealthiNation is proud to put our depth of knowledge in consumer health audiences to work to meet the goal of changing behavior with this innovative product.”

RedBrick Journeys use adaptive technology and social network integration to create a personalized and persuasive experience that adapts to each consumer’s needs, preferences and motivations within a game-like experience. Each video plays a role in laying the groundwork for consumers to commit to and complete small steps on the road to healthier habits such as eating better, getting and staying active, reducing stress, maximizing energy, sleeping well, and living successfully with chronic health conditions.

“The market reaction to RedBrick Journeys has been overwhelmingly positive,” said Eric Zimmerman, chief marketing officer for RedBrick Health,” and the video dimension of the experience is a strong plus for consumers.”

“We looked carefully at many alternatives in order to offer integrated video content,” added Zimmerman, “and concluded that HealthiNation is best-in-class. Their creative team gets it with respect to consumer engagement and behavior, and their clinical review process is sound, resulting in URAC accreditation for their video work.”

HealthiNation licenses its award-winning videos to the corporate wellness market. The video library covers both health education topics (i.e., “Managing Diabetes”) and healthy lifestyle topics (i.e., “Healthy Snacks”). Videos are hosted by health experts in an approachable and entertaining format. Underscoring its commitment to quality, HealthiNation is the only video company to be awarded the Health Content Provider accreditation from URAC, a Washington, DC-based health care accrediting organization that establishes quality standards for the health care industry.

"It's critical to offer truly engaging content to hold attention if we expect our message to be heard,” says Raj Amin, CEO and co-founder, HealthiNation. “RedBrick understands that showing people how to realize their journeys leads to real and tangible results. HealthiNation is proud to put our depth of knowledge in consumer health audiences to work to meet the goal of changing behavior with this innovative product.”

Consumer experience data shows that RedBrick Journeys drive more frequent and ongoing engagement; along with higher satisfaction rates compared to traditional health improvement programs. Over four in five said that journeys are easier to fit into their schedule, more interesting, more convenient, more fun, more visually pleasing and better at helping them adopt new health habits versus programs previously tried. RedBrick will release a series of additional adaptive health journeys in the months ahead, incorporating video content produced by HealthiNation, to help shape healthier habits around nutrition, exercise, stress, sleep, tobacco use, and self-care for chronic conditions.

About HealthiNation

Founded in 2005, HealthiNation is a multiplatform media company that produces and syndicates original, award-winning health and lifestyle video. Millions of consumers watch HealthiNation videos monthly on digital cable television, leading web properties, connected devices, in doctors' offices and through employer wellness portals nationwide. HealthiNation is based in New York City. For more information, visit www.healthination.com.

About RedBrick Health

RedBrick is a health engagement technology company that helps employers reinvigorate their health & wellness programs. The company combines financial accountability, clinical and behavioral insight, social and game mechanics and powerful data analytics to create a personalized and persuasive experience delivered through web, mobile and live interactions. As a result, RedBrick drives healthy behaviors, better outcomes, and stronger returns on everyone’s investment in health. The company serves large, self-insured employers and strategic distribution partners. Visit RedBrick at redbrickhealth.com, read more at healthinnovationblog.com or follow the company at twitter.com/redbrickhealth.