WALTHAM, Mass.--(http://crosbymarketing.com/), for their work in developing print PSAs for the U.S. Environmental Protection Agency’s (EPA) ENERGY STAR program.)--The Cadmus Group, Inc., today announced it received the 2012 Bronze Anvil, awarded by the Public Relations Society of America (PRSA), for excellence in Print Public Service Announcements (PSAs). Cadmus received the award in conjunction with its partner, Crosby Marketing (
Cadmus and Crosby produced four PSAs for ENERGY STAR (http://crosbymarketing.com/projects/sometimes-changing-the-world-takes-real-super-heroes/):
- One showcasing youth saving energy through the Boys & Girls Clubs of America.
- Two honoring University of North Carolina students and college management winning the first-ever National Building Competition.
- And one recognizing the ENERGY STAR Partners of the Year for leading the way in saving energy in their communities.
This campaign is the most successful ENERGY STAR print PSA campaign to date in terms of ad equivalency. As of August 2012, there have been more than 60 confirmed placements totaling more than 52 million in circulation and more than $4.3 million in ad equivalency.
PRSA (http://www.prsa.org/) is the world’s largest and foremost organization of public relations professionals. For more than 40 years, it has awarded Bronze Anvils for the “best of the best” in public relations tactics — the individual items or components that contribute to the success of an overall program or campaign. Of the 56 Bronze Anvils awarded this year (http://www.prsa.org/Awards/BronzeAnvil/BronzeAnvilResults/PreviousResults/2012%20Bronze%20Anvil%20Results.pdf) Cadmus and Crosby received the only award for print PSAs.
About The Cadmus Group, Inc.
Cadmus (http://www.cadmusgroup.com) helps government, non-profit, and corporate clients address critical challenges in the environmental, energy and public health protection sectors. We provide an array of research and analytical services in the United States and abroad, specializing in solving complex problems that demand innovative, multidisciplinary thinking. Our major service areas are water, energy services, social marketing and market transformation, health policy and communications, green building, international development, and strategic environmental consulting.
Our staff includes scientists; engineers; statisticians; economists; MBAs; marketing, public relations, and communications professionals; attorneys; information technology specialists; and public policy analysts. Many of our senior consultants are nationally recognized experts in their fields, and several serve on high-level U.S. government science advisory boards.