BluePhoenix Solutions Adds Brian Crynes, another Respected Industry Leader to the Board of Directors

HERZLIA, Israel--(BUSINESS WIRE)--BluePhoenix (www.bphx.com) (NASDAQ: BPHX), the leading provider of tools and services for modernizing legacy systems and applications, announced the election of Brian Crynes as a new member of the Board of Directors. “It’s not often a company gets to hear direct feedback from target customers and Brian is exactly the type of person we sell to. His perspective and feedback will ensure we continue to build solutions our customers want and need,” said Matt Bell, President & CEO.

“We are very excited to have a person of Brian’s background and technology pedigree, join the board. The addition of Brian serves as validation to all the hard work we have been doing over the last year transforming the company”

Brian Crynes has led global IT teams at Russell Investments, Starbucks, Coca-Cola Amatil, Bristol-Myers Squibb and Apple. Brian served as Global CIO for Starbucks from 2001-2008 as the business grew from $2.5 to $10 Billion and 5,000 to 15,000 stores. As CIO for Coca-Cola Amatil, he delivered business solutions across twenty countries in Asia Pacific. At Bristol-Myers Squibb, Brian led IT for the $16 Billion Worldwide Medicines Division. At Apple, Brian led the Asia Pacific and Europe IT Teams and transformed local IT resources into Competency Centers for strategy, solution delivery and infrastructure services. Brian graduated from the University of Scranton with a BS in Mathematics and an MBA in Finance. He also attended INSEAD in Paris, France.

“Having led organizations with large mission critical applications running on the mainframe, I know firsthand the challenges they present in high costs, lack of integration and available skilled expertise to maintain them,” said Brian Crynes. He went on to say, “BluePhoenix is taking the right approach by automating and leveraging technology to lower the complexity and risk of migrating core functionality to new platforms.”

“We are very excited to have a person of Brian’s background and technology pedigree, join the board. The addition of Brian serves as validation to all the hard work we have been doing over the last year transforming the company,” said Mel Keating, Chairman of the Board of Directors. Keating also commented, “BluePhoenix is now in the best financial shape since its IPO and we are excited to shift all our focus to innovating best in class tools and technology for the Legacy Modernization market.”

About BluePhoenix Solutions

BluePhoenix Solutions, Ltd. (NASDAQ: BPHX) is the leading provider of legacy IT modernization conversion solutions. The BluePhoenix portfolio includes a comprehensive suite of tools and services from global IT asset assessment and impact analysis to automated database and application migration. Leveraging over 20 years of best-practice domain expertise, BluePhoenix works closely with its customers to ascertain which assets should be migrated, redeveloped, or wrapped for reuse as services or business processes, to protect and increase the value of their business applications and legacy systems with minimized risk and downtime.

BluePhoenix provides modernization solutions to companies from diverse industries and vertical markets such as automotive, banking and financial services, insurance, manufacturing, and retail. BluePhoenix has 9 offices in the USA, UK, Italy, Romania, Russia, and Israel.

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