tera’swhey® Introduces First Complete USDA Certified Organic Whey Protein Line

MADISON, Wis.--(BUSINESS WIRE)--Located in America’s Heartland, Wisconsin based tera’swhey® utilizes the natural goodness of organic whey protein to create the first complete line of USDA Certified Organic Whey Protein powders in the US. The brand, which recently re-launched its entire product line, has developed its unique formulation of whey protein powders with painstaking attention to detail. “All our product formulations started from the basic idea of offering the consumer the very best. This means using pure, nutritionally sound ingredients from the highest quality sources and manufacturing our product in the most earth friendly manner,” notes Julio Del Cioppo, Director of Sales & Marketing for tera’swhey®.

“Being one of the first USDA Certified Organic Whey Protein producers is important to us, because it embodies our commitment to offering a truly unique product in the whey protein category in a variety of great tasting flavors”

With this philosophy in mind, tera’swhey® sources their whey from local Wisconsin artisan cheese makers and small diary farms to create three unique product formulations, including the first complete line of USDA Certified Organic whey proteins, rBGH free whey proteins and a unique goat whey proteins. “Being one of the first USDA Certified Organic Whey Protein producers is important to us, because it embodies our commitment to offering a truly unique product in the whey protein category in a variety of great tasting flavors” Del Cioppo states.

In addition to the pure nutritional benefits of tera’swhey® protein powders, they offer the consumer several robust flavor combinations. Bourbon vanilla and Fair Trade dark chocolate are their answer to traditional vanilla and chocolate whey protein powder offerings. Additionally, they recently unveiled new flavor combinations – Organic Grass Fed Plain, Organic Coffee, rBGH free Tart Cherry, and Plain Goat whey – demonstrating their commitment to developing truly unique new recipes.

The new flavors are part of a complete product re-launch, which includes a new website and packaging re-design. “Our simple, yet vibrant new packaging has been very well received by retailers and consumers, and works quite well with the clean look and feel of our website. Furthermore, our new flavors have been very popular at our retail trade shows and represent our pledge to providing unique, delicious and nutritional flavor combinations,” Del Cioppo concludes.

tera’swhey® can be found at a variety of retailers nationwide, including Whole Foods and other natural product outlets. In addition, they will be attending the Natural Products Expo East at the Baltimore Convention Center, in Baltimore Maryland, September 20-22, 2012. They will be located at booth #4706 throughout the Expo.

About tera’swhey®.

tera’swhey® is a whey protein brand manufactured by Wisconsin Specialty Protein located in South Central Wisconsin. They offer whey protein powder created from fresh whey, sourced direct from artisan cheese makers located in Wisconsin’s dairy heartland. All of their products are created using organic flavors and the freshest ingredients. They are one of the first domestic manufacturers of USDA Certified Organic whey protein and are in an elite group of international producers. Additionally, they offer rBGH free whey protein and are also among a very few who manufacture goat whey protein powder. Their healthy philosophy extends beyond whey protein powder to their manufacturing practices, which are dedicated to creating products that not only benefit the consumer, but are also earth friendly.