BlueSpire Strategic Marketing Helps Banks Understand the Growing Impact of Multi-Channel Marketing, Social Networks & Customer Influence at Annual ABA Event

Book Giveaway and Exhibitor Space featured during ABA’s Put it all Together: Marketing for your bank's success conference, September 23-25

MINNEAPOLIS--(BUSINESS WIRE)--BlueSpire Strategic Marketing, an award-winning content marketing agency, will exhibit at the annual ABA Marketing Conference in San Diego, September 23-25. The conference aims to help attendees discover new ways to optimize their marketing strategy and address the opportunities and challenges of marketing financial services. BlueSpire will exhibit at booth 417.

“There are more marketing channels to communicate through than ever before and customers can be totally engaged with the process through social media. These are just some of the challenges that BlueSpire can discuss at the annual ABA event.”

“Banks today face real challenges as marketers,” said BlueSpire Executive Vice President Jim Larranaga. “There are more marketing channels to communicate through than ever before and customers can be totally engaged with the process through social media. These are just some of the challenges that BlueSpire can discuss at the annual ABA event."

Bank marketers attending the conference are invited to pre-register for a complimentary copy of The New York Times Best Seller, "The Thank You Economy." The book highlights author Gary Vaynerchuk’s vision for the future of marketing, which can help financial services marketers shape their company to respond to today’s rapidly changing environment.

About the Company

BlueSpire is a national health and wealth marketing firm based in Minneapolis. More than 400 brands across the nation work with BlueSpire as a marketing partner, including Community Health Systems, Liberty Bank for Savings, Wells Fargo, U.S. Bank, North Shore-Long Island Jewish Health System, Blue Cross and Blue Shield of Minnesota, Digital Federal Credit Union and more.

BlueSpire’s wealth-based clients include community banks and credit unions, mid-sized institutions and large national banks and regional credit unions with billions in total assets, plus an array of health-based clients that include rural hospitals, hospital systems to those listed among U.S. News & World Report's best hospitals, as well as healthcare management organizations (HMOs) that reach up to nearly 100 million Americans.

It employs 65+ employees, working with clients to understand their voice while providing the marketing strategy and compelling communication platforms that inspire their customers to connect with the brand. In the past two years, BlueSpire’s teams have been honored with more than 65 marketing awards.

Visit bluespiremarketing.com.

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For more information - or to interview BlueSpire executives about the annual ABA event -- please contact Jen Joly at the contact information provided.