P&G and Giuliana Rancic Rally Women Across the Nation to “Do It for the Girls!” in the Fight Against Breast Cancer

CINCINNATI--(BUSINESS WIRE)--In an effort to fuel a nationwide early detection movement in the fight against breast cancer, the Procter & Gamble Company (NYSE:PG) and the National Breast Cancer Foundation, Inc. (NBCF) held the first-ever “Do It For the Girls!” Day of Action on September 20. Campaign spokesperson and breast cancer survivor, Giuliana Rancic, along with P&G employee survivors hosted a Twitter party, #GIVEHope, motivating women across the country to conduct a breast self-exam and take the first steps toward implementing an early detection plan.

“The early detection message is vitally important to me, and one that I need all women to hear and act upon, especially since it saved my life”

#GIVEHope became the No.1 trending topic on Twitter in the U.S. and eighth globally, as @GiulianaRancic and @pgmygive rallied women to help spread the message of action. Participants shared a symbol of their commitment to breast cancer early detection by changing their Facebook cover photo through a custom photo app found at facebook.com/pgmygive. For every photo created through the app, P&G is donating $1 to the NBCF, up to $25,000.

“The early detection message is vitally important to me, and one that I need all women to hear and act upon, especially since it saved my life,” said Rancic*. “There are no second chances with breast cancer – and one of every eight of us is going to get it. The most critical recourse to surviving the disease is to catch it before it spreads, and the only way to catch it early is to be proactive about managing our breast health.”

Early detection saves lives. One in eight women will get breast cancer in her lifetime, but if detected in the early (localized) stage, the five-year survival rate is 98 percent¹. Routine breast self-exams and a predetermined early detection plan are the most powerful tools in the fight against breast cancer, and save thousands of lives every year².

This year marks the fifth annual P&G GIVE Hope program in support of the NBCF. In addition to changing their Facebook cover photos, consumers can give back by redeeming coupons from the Sept. 30 and Oct. 14 P&G brandSAVER® coupon booklets found in Sunday papers across the nation. Each booklet includes coupons with discounts for P&G products, including: Always®, Bounce®, Bounty®, Cascade®, Charmin®, Clairol®, Cover Girl®, Crest®,Downy®, Duracell®, Febreze®, Fixodent®, Gillette®, Head & Shoulders®, Ivory®, Luvs®, Olay®, Old Spice®, OralB®, Pampers®, Pantene®, Puffs®, Scope®, Secret®, Swiffer®, Tampax®, Tide®, Venus®, Vicks®, Wella®, Nioxin®, Sebastian®, My Black is Beautiful® and Orgullosa®. For each brandSAVER® coupon redeemed, P&G will donate $0.02 and $0.01 respectively (uncapped) to the NBCF. Since 2008, P&G has raised $1.9 million for the NBCF through this effort. The funds support the NBCF’s mission to save lives through early detection education and to provide mammograms for those in need.

For additional campaign information and to learn how to take part in the “Do It For the Girls!” early detection movement, visit www.facebook.com/pgmygive and follow the campaign on Twitter @pgmygive. To learn more about P&G brandSAVER®, view this video http://youtu.be/H1rueslMEzM. To learn more about the importance of early detection in the fight against breast cancer, visit www.nbcf.org.

* All images linked within are for your use, free of charge - please credit P&G GIVE Hope and Susan Goldman.

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About the National Breast Cancer Foundation

Recognized as one of the leading breast cancer organizations in the world, the National Breast Cancer Foundation’s (NBCF) mission is to save lives through early detection and to provide mammograms for those in need. A recipient of Charity Navigator’s highest 4-star rating for eight years, NBCF provides women “Help for Today…Hope for Tomorrow®” through its National Mammography Program, Beyond The Shock®, Early Detection Plan, MyNBCF online support community, and breast cancer research programs. For more information, please visit www.nbcf.org.

About P&G GIVE

GIVE Hope is part of the P&G GIVE program, a social sustainability platform designed to inspire and enable people to use their everyday purchases to touch lives and improve life. GIVE embodies P&G’s deep commitment to social responsibility and is designed to touch lives and improve life through three pillars: GIVE Hope, GIVE Health and GIVE Education. Each pillar is tied to the P&G brandSAVER, where donations from each coupon redeemed are made to a charity partner, making it simple for consumers to give back without having to spend a lot of time or money. By enabling consumers to address critical social issues affecting our communities, GIVE helps P&G fulfill its purpose of touching and improving lives, now and for generations to come.

About Procter & Gamble

P&G serves approximately 4.4 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, AmbiPur®, SK-II®, and Vicks®. The P&G community includes operations in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

¹ National Cancer Institute

² American Cancer Society: (American Cancer Society, 2011) http://www.cancer.org/Cancer/BreastCancer/DetailedGuide/breast-cancer-detection