AppAlchemy, a new interactive iPad eBook, shows experimental photography processes with iPhone Apps.Download Available September 21 in iTunes App Store

"App Alchemy" is pure magic -- a brilliant new iPhoneography classroom-in-an-app that is fun as well as a highly valuable learning tool, blurring the distinction between ebooks and media-rich interactive app.
Marty Yawnick, A leading iPhoneography Blog Publisher http://lifeinlofi.com/

SAN FRANCISCO--(BUSINESS WIRE)--AppAlchemy is the latest interactive iPad eBook on Experimental Photography Processes with iPhone Apps from Philadelphia based Dan Marcolina, the Author of the critically acclaimed iPhone Obsessed Series. Set to launch September 21st in conjunction with the new iPhone 5

“All that we have learned in print, interactive and video comes down to this. Unique publication solutions for iPad and Android Slate devices. Immersive Books, Engaging Advertising, Memorable Sales Aids and Living Catalogs”

AppAlchemy is over 100 pages featuring overviews of Marcolina's 40 essential apps and 32 image formulas some with detailed step by step video tutorials. Over 5 hours of video altogether. It also includes many, many resource links and examples of work based around each app by some of the worlds best iPhoneographers.

You will learn from one of the most experienced and recognized digital artist in iPhoneography today. Cut through the clutter of over 8000 photography apps and be personally introduced to Marcolina's 40 essential apps in 8 categories including:

Production Apps, like Photoforge2 and Snapseed

Grunge Apps, like Vintage Scene and Modern Grunge

Light and Blur Apps, like Tiltshift and BigLens

Toon and Graphic Apps, like Decim8 and ToonPaint

Film Looks Apps, like PlasticBullet and Dramatic Black & White

Camera Apps, like SlowShutter and CCD

HDR Apps, like Simply HDR and TrueHDR

Auto FXs Apps, like RetroCamera and Jazz

Dan gives you the inside secrets to be up and running in these apps explaining the most important creative strengths of each. But more importantly he gives you insights on how to think about picture taking, combining apps and pre-visualization for successful images. As one of the early leaders in this new "Mobile Movement" and a internationally recognized digital designer/photographer for 25 years he also shares his thoughts on what sets iPhoneography apart from traditional photography and why he considers it an important shift in the art form.

Dan gives you detailed video instruction on how he assembled some of his favorite creations, and formulas for 32 of his recent images. Along with hand picking and displaying over 130 images from the most notable iPhoneographers from around the world as they pertain to each app.

And there is even a way to submit your work for inclusion in the appBooks live gallery or add your tricks and tips to a live discussion on each app. Many iphoneography resources, equipment and other tutorials are listed in a live interactive guide.

Price 8.99; on sale on launch day for 4.99
Get at this link on Friday, Sept. 21: http://marcolina.com/appalchemy.html

NOTE: Internet connection required for best experience.

To give you the most content with the smallest download, many of the assets (not all) are streamed from the web. So a WiFi (preferred) or 3g connection is required for the best experience. This also allows me to update information remotely when it becomes available.

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Quick Product Overview Links:

AppAlchemy Short Promo Video Over View
https://vimeo.com/47682054

AppAlchemy Long Features Video for reviewers
https://vimeo.com/49255759

Sample Tutorial from AppAlchemy (password appalchemy)
http://portal.sliderocket.com/ACUSB/Photoforge-2-Sample-Review

Request a full download of the preview.
[e-mail]

Microsite for series
marcolinaslate.com/iphoneobsessed

Review of Previous Work in the Series.

iPhone Obsessed is without doubt the best iPhoneography book I have read, a must have book! And iObsessed iPad Companion is a must have appbook for any iPad owner." I give it the "rare” iPhoneography recommended award! Glyn Evans 2011, iPhoneography.com

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Early Reviews from the AppAlchemy Preview

“Wow, we’ve known that this book was coming for a while and we expected it to be good, based on previous experience of Dan’s great work with his iPhone Obsessed Series. However, this new book totally blew us away. We recognize many of our hugely talented mobile photographers work, we obviously recognize the awesome photography apps but essentially what this book does is merge all that together and create something quite unique, in an incredibly professional way. If you’re interested in learning more about mobile photography this book must be on your essentials list, it is sensational”. Joanne Carter, TheAppWhisperer.com DigitalJournalofPhotography.com DPReview.com

"If I were building, from scratch, a world-class tutorial on Apping...this would be it. Marcolina and team have, again, knocked this out of the park. It's absolutely beautiful, great design, great UI, great content I love everything about it. Professionally, I'm green with envy, personally, I couldn't be prouder for Dan and iPhone community!

I think we'll look back on this work as a game changer and influencer!"

Jack Hollingsworth, World photographer @photojack http://jackhollingsworth.com/

Dan Marcolina's new interactive book, "App Alchemy" is pure magic -- a brilliant new iPhoneography classroom-in-an-app that is fun as well as a highly valuable learning tool, blurring the distinction between ebooks and media-rich interactive app. iPhoneographer/Graphic Designer Dan Marcolina created one of the best book/companion app combinations previously with his aptly named "iPhone Obsessed". His new interactive app, "App Alchemy" combines the best aspects of a traditional book and feature-rich interactive media. The app thoroughly covers new apps, updated apps, updated techniques and much, much more.

The design of the app's menu/table of contents make it easy for you to locate what you're looking for. The app's interactive text/video tutorials are easy to follow. Either taken as a whole or taken in bits, "App Alchemy" will have beginners apping like pros in no time and give more experienced iPhonegraphers a lot of new tips, tools and techniques to have in their virtual camera bag.

Marty Yawnick, Publisher Life In Lowfi www.lifeinlofi.com @LifeInLoFiBlog

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About The Author

Design, writing, illustration, interactive and video production by obsessed (obviously) photographer/designer Dan Marcolina who sifts through the app store 3 times a day and creates new images while standing in line at the grocery store! After publishing his first book and app on iPhoneography Dan has become know as one of the early proponents of this "mobile movement" and his unique techniques have influenced some of the best know iPhoneographers.

Known for his award-winning print, web, and video work through Marcolina Design Inc., Dan's images have appeared in juried shows and dozens of publications worldwide. His obsession with iPhone images has reinvigorated his love for both photography and visual experimentation. And now Marcolina Design Introduces Marcolina Slate LLC. Dan says "All that we have learned in print, interactive and video comes down to this. Unique publication solutions for iPad and Android Slate devices. Immersive Books, Engaging Advertising, Memorable Sales Aids and Living Catalogs". Marcolina's first iPad publication has been downloaded over 30,000 times. Please check more of their digital publishing here: http://bitly.com/bundles/marcolina/6

Interviews and other press:
https://bitly.com/bundles/marcolina/2

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50415434&lang=en