HEILBrice Scores Seasoned Account Director and Retail Advertising Veteran, Joe Haley, as Vice President of Brand Engagement and Strategic Planning

IRVINE, Calif.--(BUSINESS WIRE)--HEILBrice Marketing Solutions heads back to its roots with the homecoming hire of Joe Haley. Haley brings a disciplined outlook on retail advertising gained from working with international and local brands - implementing strategic growth methods and brand management across all media. Returning to HEILBrice for the first time in eight years, Haley is primed and poised for his designation as VP of Brand Engagement and Strategic Planning.

“it’s a tie between working with the people here… and contributing to the quality of work that is being developed – very impressive. This agency continues to elevate its game and I’m grateful to be a part of it.”

As HEILBrice’s Account Executive at the start of the decade, Haley honed his expertise in the retail market working with Ralphs Supermarkets, Snyders Drugstores, and Food 4 Less. Following his post at HEILBrice in 2004, Haley joined Doner Advertising as Group Account Director, leading Mazda’s North American Operations until 2010. Most recently, Joe was an Account Director at Omnicom’s Russ Reid, where he led the marketing planning and fundraising strategies for 12 rescue missions.

“I was fortunate to work on a global brand at an international level. I was able to see how a brand idea impacted an entire company, its culture, the products, and then influenced its communication, retail strategy and ultimately the customer’s experience. I hope to share some strategic insight on how our clients can engage their customers and win loyal shoppers,” says Haley.

As HEILBrice hurdles forward with The Great Atlantic & Pacific Tea Company’s 2012 “Live Better” campaign, Haley will lead the implementation of new strategies to incorporate the individual stores under a single Great Atlantic & Pacific Tea Company brand – the oldest national supermarket chain in the United States.

Haley will fill an integral role as team leader in HEILBrice’s effort to position GAPTCO as the Northeast’s premiere neighborhood food and drug store. In addition to leveraging Haley’s international market experience and invaluable industry knowledge, HEILBrice is enthusiastic about the renewed partnership and significant synergy ahead.

Haley shares the enthusiasm - when asked what he looks forward to most about working with HEILBrice, he responds, “it’s a tie between working with the people here… and contributing to the quality of work that is being developed – very impressive. This agency continues to elevate its game and I’m grateful to be a part of it.”

About HEILBrice

HEILBrice Marketing Communications is a full-service agency located in Los Angeles and Orange County, California. With more than 20 years of experience in retail strategy and transactional marketing, the agency is driven by its passion for deep customer insight. True insight creates connections that generate Ideas That Build Business. Major clients include The Great Atlantic & Pacific Tea Company, Marie Callender’s Restaurants, Morgan’s Hotel Group, Cirque du Soleil, The Los Angeles Convention & Visitor’s Bureau (LA INC.), The Los Angeles Clippers and Nolet Spirits. Agency capabilities cover the entire spectrum of both traditional and new media, including: interactive, television and radio, shopper marketing, media buying and planning, direct Response, SEM/SEO, social media, product and package design and point of sale.