RICHARDSON, Texas--(Josh McQueen, former Executive Vice President and Director of Research and Planning for global agency powerhouse Leo Burnett, has joined STRATMARK as Special Advisor for Research and Donor Insights.)--
“Each nonprofit serves its mission as a sacred trust. Building donor trust is essential. My goal with STRATMARK is to help our clients align their missions and messages with the facets that donors find most compelling”
STRATMARK is a leading full-service fundraising company whose integrated multichannel campaigns have raised more than $2 billion for nonprofits including Braille Institute of America, American Bible Society, National Ovarian Cancer Coalition, Feed The Children, Susan G. Komen for the Cure, National Park Foundation and many others.
After nearly three decades leading one of the world's largest agency planning, research and database teams serving major brands from McDonalds to Allstate, McQueen spent another 10 years as a consultant to nonprofits. Now he says it is time to "give back" in an even bigger way to charitable organizations through his exclusive relationship with STRATMARK.
"Each nonprofit serves its mission as a sacred trust. Building donor trust is essential. My goal with STRATMARK is to help our clients align their missions and messages with the facets that donors find most compelling," says McQueen. In this way, he says, donor trust is built as their missions are better funded.
"Commercial marketers have long used sophisticated research to understand consumers and create advertising that engages buyers and drives sales," says Tim Kersten, President of STRATMARK. "Unfortunately, too many nonprofits neglect solid research and fundraise, in part, on gut instinct. That's unwise in an era of tighter budgets, tougher competition and more sophisticated and demanding donors. Nonprofits need better, deeper, actionable insights — faster. That's what drives STRATMARK's strategy and creative."
McQueen's addition to the STRATMARK team rounds out the company's formidable data analytic capabilities. Thalamus Hill, Senior Vice President for Data Analytics, says, "I believe STRATMARK's already powerful quantitative research, combined with Josh McQueen's world-class donor-centric research, will be unrivaled in the nonprofit sector."
"It's all about understanding donors and doing what's necessary to earn and retain their trust. Sophisticated research is the key to gaining that understanding," says Kersten. "I'm excited to have Josh McQueen on the STRATMARK team to help us exceed our clients' goals."
STRATMARK is a full-service fundraising company that has helped nonprofit organizations raise nearly $2 billion through strategic multichannel campaigns driven by superior insights from donor research and predictive analytics.