Service Productizing – The Next Wave of Service Innovation According to SPI Research

SAN FRANCISCO--(BUSINESS WIRE)--Service Performance Insight’s “2012 Service Lifecycle Management Maturity Model™ Benchmark,” based on responses from 102 professional service organizations, depicts poor results from the scores of firms that pursue service productization without a clear roadmap or understanding of service lifecycle management. However, the lucky few who have broken the code on service productizing have been richly rewarded with net profit margins of 26.1% and 95% of projects delivered on-time.

“The benchmark is a must read for anyone focused on service packaging. We are following the SLM3™ approach to improve the consistency of our service offerings and increase the effectiveness of our sales and delivery efforts.”

The service industry is buzzing about a new way to create, sell and deliver repeatable service products. It’s called “service productization.” Many find productized services alluring because of the promise of bigger sales pipelines, rapid deal closure, faster client time-to-value and improved project delivery quality.

According to Alice Polk, Service Offerings Director at Autodesk: “The benchmark is a must read for anyone focused on service packaging. We are following the SLM3™ approach to improve the consistency of our service offerings and increase the effectiveness of our sales and delivery efforts.”

SPI Research’s latest benchmark provides valuable insight into:

• Productized services definitions and benefits
• How to productize services using SPI Research’s new SLM3™ service productization framework
• Challenges, failure points and prerequisites
• The Service Lifecycle Management Maturity Model™ definitions, phases and metrics
• Best service productizing practices of the Best-of-the-Best firms
• How much PSOs are spending and the rewards they are reaping from Service Productizing

Stephanie Porter, former VP Global Marketing for Infogain commented, “This report is very insightful. It is easy to understand what's needed next, regardless of where you fit on the maturity model. I highly recommend it for anyone in services marketing or service delivery.”

Click here to purchase a copy of the report for $495:

http://www.spiresearch.com/spi-research/reports/2012slm3.html

The report contains:

• 87 pages with 96 insightful charts and graphs
• Analysis derived from 102 Professional Service Organizations
• Nine PS vertical markets are represented

Service Performance Insight (SPI Research) is a global research, consulting and training organization dedicated to helping professional service organizations (PSOs) make quantum improvements in productivity and profit. In 2007, SPI Research developed the PS Maturity Model™ as a strategic planning and management framework. It is now the industry-leading performance improvement tool used by over 6,000 service and project-oriented organizations to chart their course to service excellence.