Happy Family is Growing up with New Foods for the Whole Family!

Premium Organic Food Brand Invigorates Applesauce Aisle with Introduction of Nutritious, Portable Happy Squeeze Line

NEW YORK--(BUSINESS WIRE)--Happy Family ^®, a leading premium organic food brand, today unveiled Happy Squeeze, a new line of low-calorie, on-the-go snacks and treats aimed to reinvent the way families snack.

“Each Happy Squeeze combines high quality, nutrient-rich ingredients into a tasty treat packaged in an innovative, convenient pouch, and as a mom, I feel just as good about sharing them with my son Zane as I do eating one as a snack.”

Continuing on its mission of offering functional, healthy meals and snacks for the whole family, Happy Family is launching 10 new portable pouches perfect for both kids and adults, in four pioneering product lines – Happy Squeeze SUPER, Happy Squeeze COCO, Happy Squeeze Fruit & Veggie TWIST and Happy Squeeze TREAT. Made with unique, nutritious superfoods and the best organic ingredients, all the new pouches are less than 100 calories each; gluten free; free of preservatives, artificial colors and flavors, trans fats and GMOs; and certified organic by the USDA.

“For the past six years, we have heard from our loyal moms and dads that they often find themselves eating our organic foods along with their babies and toddlers, so we decided to create a series of new, delicious organic snacks for the entire family to enjoy,” said Shazi Visram, founder, CEO and chief mom of Happy Family. “Each Happy Squeeze combines high quality, nutrient-rich ingredients into a tasty treat packaged in an innovative, convenient pouch, and as a mom, I feel just as good about sharing them with my son Zane as I do eating one as a snack.”

The four Happy Squeeze product lines offer satisfying snacks for every occasion in 10 delicious flavors:

• SUPER: combining superfruits like acai, pomegranate and kiwi with the supergrain Salba, this organic superfood snack is high in antioxidants and vitamin C and contains a half cup of fruit in each pouch. Happy Squeeze SUPER is available in Pomegranate, Blueberry & Apple; Acai, Grape & Apple; and Kiwi, Banana & Apple.
• COCO: real fruit mixes with delicious, nutrient-packed coconut milk to create a creamy, revitalizing and refreshing snack or dessert. A good source of calcium and magnesium, the two Happy Squeeze COCO varieties Strawberry and Orange Mango each contain two-thirds of a cup of fruit.
• TWIST: combining organic fruits, vegetables and supergrain Salba^®, this healthy and delicious snack allows the whole family to get their veggies without even knowing it! Packed with antioxidants and vitamin C and containing a half cup of fruit, Happy Squeeze TWIST is available in Blueberry, Apple & Purple Carrot; Apple, Mango & Kale; and Strawberry, Kiwi & Beet.
• TREAT: this guilt-free indulgence transforms favorite dessert flavors Caramel Apple and Chocolate Pear. At 100 calories or less, each with a half cup of fruit, Happy Squeeze TREAT is perfect for moms and kids alike.

“It’s time to think differently about snack products, going beyond the applesauce cup and granola bar,” said Visram. “Adults and kids alike deserve delicious, nutritious snacks that are portable and can keep up with our active and demanding lifestyles.”

The new Happy Squeeze snacks and treats are sold in BPA-free packaging for a suggested retail price of $1.69 and will start arriving in grocery stores nationwide in September 2012.

About Happy Family
Launched on Mother’s Day 2006, and owned and operated by moms, Happy Family^™ is the leading premium organic food brand delivering optimal nutrition for the entire family. Constantly innovating and bringing new products to market, Happy Family was the first organic brand to develop a complete line of premium, organic nourishment for babies’, toddlers’ and kids’ growing bodies. Happy Family products are consistently recognized for superior taste and nutrition. In 2011, founder and CEO Shazi Visram earned the title of Ernst & Young’s Entrepreneur of the Year for New York. The brand has been named as one of the fastest growing organic food companies in the nation by Inc. magazine for two years running, and was named “Rockstar of the New Economy” by Fast Company in 2012. With every product sold, the company supports Project Peanut Butter, a nonprofit that feeds starving children in Malawi and Sierra Leone. For more information, visit http://www.happyfamilybrands.com, http://www.facebook.com/HAPPYFAM and https://twitter.com/HAPPYsuperfoods.