SugarCRM Announces SugarCon 2013

Annual CRM Conference Explores the Power of CRM for Everyone

CUPERTINO, Calif.--(BUSINESS WIRE)--SugarCRM, the market-leading customer relationship management (CRM) company that enables enterprise-wide customer engagement, today announced its 7th annual SugarCon event: SugarCon 2013. SugarCon is the world’s largest gathering of the global SugarCRM community, which includes more than 7,000 customers, 330 partners, and 33,000 developers. SugarCon will be held April 8-12, 2013 at The Waldorf Astoria in New York and is expected to draw over 1,200 attendees.

“The event will showcase the transformative power of open CRM as a catalyst to sales growth and customer satisfaction. SugarCRM will premiere the latest customer engagement strategies and technology innovations to enable businesses to open their CRM workforce so that everyone can sell, support, and connect with customers more effectively.”

“SugarCon 2013 will be the largest CRM-dedicated conference to date,” said Larry Augustin, CEO of SugarCRM. “The event will showcase the transformative power of open CRM as a catalyst to sales growth and customer satisfaction. SugarCRM will premiere the latest customer engagement strategies and technology innovations to enable businesses to open their CRM workforce so that everyone can sell, support, and connect with customers more effectively.”

At SugarCon, attendees will see and hear first-hand how to leverage the latest cloud, social, and mobile technologies so they can rapidly deploy CRM for everyone to engage every user in customer success. Attendees will learn from the world’s most experienced CRM experts, customers, and implementers how to equip each customer-facing professional with the relevant information and tools they need to effectively collaborate and engage with their customer, both within and beyond the enterprise.

SugarCon 2013 attendees can expect to:

• Discover how to sell smarter by leveraging the power of the collective enterprise to accelerate and close business
• Develop effective strategies to increase customer satisfaction and loyalty by ensuring every user has the insight they need to be a customer expert, every time
• Learn about the latest mobile and social technologies that matter for customer engagement, and pitfalls to avoid, based on in-depth customer case studies
• Gain practical, hands-on advice on successful customer engagement and customer data management from SugarCRM experts
• Network with industry thought leaders, customers, and executives to explore and define the future of CRM

SugarCon 2013 is designed for anyone who interacts with customers or needs to understand their customers better, including sales and marketing leaders, customer data analysts, CRM IT and operations specialists, customer experience and management leaders, and support and service leaders. A full agenda will be available prior to the event, and SugarCRM is currently calling attendees to recommend topics and speakers to ensure that the event delivers information that conference participants demand.

For more information on SugarCon 2013, please visit the event web site. To register for the event, visit the registration page, and to sponsor, see the sponsorship details.

About SugarCRM

SugarCRM democratizes customer engagement, empowering every professional who interacts with the customer to excel at their job. SugarCRM’s market leading open Customer Relationship Management (CRM) platform delivers the agility, flexibility, and security required to equip each customer facing professional with the relevant information and tools they need to effectively collaborate and engage with their customer, both within and beyond the enterprise. SugarCRM applications have been downloaded more than 11 million times and currently help over 1,000,000 end users across disciplines effectively engage their customers. Over 7,000 organizations have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld and Customer Interaction Solutions.

For more information, call [phone] or 1 87 SUGARCRM toll-free in the US, email [e-mail], or visit www.sugarcrm.com. You can also connect with SugarCRM on Facebook, Twitter and YouTube.