ACTIVE Network Breathes New Life Into Plancast™

Social sharing community gives members a host of new tools to make discovering, planning, promoting and celebrating events intuitive and viral

SAN DIEGO--(BUSINESS WIRE)--ACTIVE Network, Inc. (NYSE: ACTV), the leader in cloud-based activity and participant management™ solutions, has added enhanced features to Plancast, its social event sharing site which allows users to discover, plan, promote and celebrate events of interest. First introduced as a consumer-oriented site which allowed users to find primarily tech events in the Bay Area, the newly-redesigned Plancast community showcases events of varied types and provides smart browser-based tools for both consumers and event organizers alike.

“ACTIVE has a long history of connecting people to events that are important to them, making it easier to register and get involved, so I'm confident that they'll evolve Plancast to better serve event organizers and attendees alike.”

Convenient and intuitive tools on Plancast allow users to:

Plan and promote events – organizers and individuals can create event plans easily and using plug-ins for Chrome, Firefox and Bookmarklet, they can quickly add plans from event detail pages on other sites. Users can track events if they aren’t ready to commit to attending them just yet. For a small fee, events can also be promoted to nationwide third-party event calendars to raise visibility and help drive attendance.

Manage and share social calendars – Plancast offers personalized scheduling for users to discover and manage events they are interested in as well as synch them with Outlook, iCal and other personal calendars

Post multimedia content prior to or post-event – users can for the first time celebrate and memorialize events they’ve attended through user-generated content such as videos, photos and slides which can also be easily shared with friends on Twitter, Facebook and Google+. This can both improve the sharing frequency and extend the lifespan of event-related content.

Leverage mobile features – the official Plancast iPhone app is free and helps users pinpoint events worth investigating by location and interests without the need to sign-in. Users can find friends with similar interests, get real-time updates, and share their experiences within the easy-to-use interface.

“ACTIVE Network has built a solid reputation for developing industry-leading technologies that allow activity and event organizers to successfully plan and execute their events. We accomplish this by creating a robust user experience and rich engagement for all their participants,” said Darko Dejanovic, chief technology, product and innovation officer at ACTIVE Network. “Plancast already has a solid following of highly engaged users and we are now providing them with even more advanced tools for discovering, planning and sharing of the events they’re interested in. Plancast complements and extends our broad portfolio of consumer and business properties such as Active.com®, StartCite, RegOnline and ReserveAmerica™.”

ACTIVE Network manages a wide-breadth of activity and participant management™ solutions for a range of industries including sports, outdoor recreation, community activities and business events. Plancast provides ultra-lite tools for event organizers today and is a natural extension of the company’s other solutions such as RegOnline™ which provides robust event management technology for independent event planners, associations, and small-to-medium businesses.

"I'm excited to see ACTIVE Network improve Plancast and continue to support its passionate community,” said Mark Hendrickson, former founder and CEO of Plancast. “ACTIVE has a long history of connecting people to events that are important to them, making it easier to register and get involved, so I'm confident that they'll evolve Plancast to better serve event organizers and attendees alike."

Plancast currently supports English and Chinese languages and will expand to Japanese and German in the coming year. Additional features planned include an intelligent recommendation engine to suggest events based on location, interests and social graph. For more information, visit www.Plancast.com.

About ACTIVE Network

ACTIVE Network (NYSE: ACTV) is on a mission to make the world a more active place. With deep expertise in activity and participant management™, our ACTIVE Works® cloud technology helps organizations transform and grow their businesses. We do this through technology solutions that power the world’s activities and through online destinations such as ACTIVE.com® that connect people with the things they love to do. Serving over 50,000 global business customers and driving over 80 million transactions annually, we help organizations get participants, manage their events and build communities. ACTIVE Network is headquartered in San Diego, California and has over 30 offices worldwide. Learn more at ACTIVENetwork.com or ACTIVE.com and engage with us on Twitter @ACTIVEnetwork, @ACTIVE and on Facebook.

About Forward-Looking Statements

The ACTIVE Network, Inc. cautions you that the statements included in this press release that are not a description of historical facts are forward-looking statements within the meaning of the federal securities laws. Any such statements are subject to substantial risks and uncertainties, and actual results may differ materially from those expressed in these forward-looking statements. More detailed information about The ACTIVE Network, Inc. and the risks and uncertainties that may affect the realization of these forward-looking statements is set forth in its filings with the Securities and Exchange Commission (SEC). These filings may be read free of charge on the SEC's website at www.sec.gov. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. All forward-looking statements are qualified in their entirety by this cautionary statement and The ACTIVE Network, Inc. undertakes no obligation to revise or update this press release to reflect events or circumstances after the date hereof.

© 2012 The Active Network, Inc. All rights reserved. Active.com is a registered trademark and Plancast, RegOnline and ReserveAmerica are trademarks of The Active Network, Inc. All other trademarks are the property of their respective owners.