LOS ANGELES--()--The impact is tremendous. In the first 60 days after the June launch of super-premium pet food company FreeHand’s product, its buy-one-give-one offer has supplied over 6 tons, or 30,000 meals to homeless dogs in the US – online and in retail outlets in Texas, Southern Calif., and Indiana. The concept is simple: For every pound of dog food sold, FreeHand donates an equal amount of food to a local rescue organization or shelter.
“Consumers can choose from many dog food brands, but no other product offers our mission of saving dogs’ lives”
“Consumers can choose from many dog food brands, but no other product offers our mission of saving dogs’ lives,” FreeHand Co-Founder and Managing Director Tom Bagamane said. “We’re passionate about this mission and we are thrilled with the impact we are seeing after only a few months since our launch. These food donations will buy more time for rescue dogs to find loving homes. Our ultimate goal is to see an end to euthanasia as a means of reducing shelter overcrowding.”
The first model of its kind in the pet food space that matches each purchase pound for pound, scoop for scoop, meal for meal™, the program rolled out through independent resellers – retail stores and ancillary services such as dog groomers, daycare, sitters and walkers – and veterinarians in the Dallas-Fort Worth, Southern Calif., Indianapolis and recently Las Vegas areas. To find resellers of FreeHand products, visit LendaFreeHand.com/store-finder or call (855) GIVEBAK. Buy FreeHand products online at LendaFreeHand.com/dogfood or by calling (855) GIVEBAK.
Bagamane stresses that the donated food stays in the local communities where it is bought. Resellers designate recipients from a list of local rescue groups and shelters screened and approved by FreeHand. Importantly, all recipient groups must adhere to strict criteria set by FreeHand to ensure the humane treatment of the animals in their care.
All FreeHand super-premium pet foods are made from the highest quality ingredients and contain no wheat, gluten, corn or soy.
Bagamane noted that FreeHand’s success and its mission of saving dogs’ lives depends on the selfless support and generous concessions from its business partners, food manufacturer and other vendors, employees and the FreeHand Corps (FHC). Learn more about the FHC movement on Facebook or Twitter. The company already has nearly 66,000 Facebook fans.