Disney Fans Embark on a Royal Journey as Disney Interactive Ships “Disney Princess: My Fairytale Adventure” for Wii™, Nintendo 3DS™ and Windows PC/Mac

Players Immerse Into An All-New Adventure and Explore the Enchanted Kingdoms of Classic Disney Princesses: Ariel, Belle, Cinderella, Rapunzel and Tiana

BURBANK, Calif.--(BUSINESS WIRE)--Disney Interactive today announced the launch of “Disney Princess: My Fairytale Adventure,” for the Wii™ system from Nintendo, Nintendo 3DS™ handheld system and Windows PC/Mac. “Disney Princess: My Fairytale Adventure,” is an all-new interactive journey from the massively successful Disney Princess franchise that immerses players into the enchanted worlds of Ariel, Belle, Cinderella, Rapunzel and Tiana, and gives them the power to save their favorite Princesses by wielding a magic wand.

“We’re excited to announce the launch of ‘Disney Princess: My Fairytale Adventure’ as the newest addition to the Disney Interactive video game family”

“We’re excited to announce the launch of ‘Disney Princess: My Fairytale Adventure’ as the newest addition to the Disney Interactive video game family,” said Javier Ferreira, senior vice president of publishing, Disney Interactive. “Fans have told us time and time again that the iconic Disney Princesses are some of their most beloved characters. With the launch of this title, through captivating gameplay, we’ll bring Disney fans the sense of wonder surrounding the Disney Princesses.”

In “Disney Princess: My Fairytale Adventure,” players will take on the role of an apprentice to the Fairy Godmother and will accidentally set off a series of events that cause friendly Sprites to transform into mischievous Imps. The chaotic Imps make their way into the worlds of Ariel, Belle, Cinderella, Rapunzel and Tiana, and players must pursue the Imps into each Princess kingdom to prevent them from causing any harm. With the use of their magic wand, they’ll need to turn the Imps back into their original Sprite form, and return them to their rightful home in the Magical Kingdom.

Each of the Princess worlds will allow players to explore and interact with familiar Disney characters such as Lumiere, Pascal, Flounder, Gus and other fan favorites who will help guide them through missions and progress though the game. Quests and mini-games, including platforming, hide and seek, and puzzles, are designed to test the skills of the youngest players and challenge older players.

Players can also customize their avatar and room in the Fairy Godmother’s Castle, utilizing gems that are earned throughout the game to trade for items in the in-game “Wishing Well” store. Outfits, accessories and tiaras can be purchased to dress up avatars, creating hundreds of different combinations. Special items like floor patterns, wallpaper and furniture can be used to personalize and build out each player’s room in the Castle.

Rated ‘E’ for Everyone by the ESRB, “Disney Princess: My Fairytale Adventure” is now available for the Wii™ console and Nintendo 3DS™ for a suggested retail price of $39.99 and for the Windows PC/Mac for a suggested retail price of $29.99. Please visit www.Disney.com/PrincessVideoGames.com for more information.

About Disney Interactive

Disney Interactive, one of the world’s largest creators of high-quality interactive entertainment across all platforms, is the part of The Walt Disney Company responsible for the global creation and delivery of interactive entertainment, multi-platform video games, and family-focused content across all current and emerging digital media platforms. Disney Interactive produces and distributes a broad portfolio of content from Disney Interactive Games and Disney Interactive Media. Products and content released and operated by Disney Interactive include blockbuster mobile, social and console games, online virtual worlds, #1 kid’s entertainment destination Disney.com and the #1 Family/Parenting portfolio on the Web.

Disney Interactive is the interactive entertainment part of The Walt Disney Company (NYSE: DIS).