Colief® Infant Drops Expands Availability to Duane Reade Stores

CHICAGO--(BUSINESS WIRE)--Crosscare Inc., a pioneer in colic research and a leading distributor of healthcare products throughout Europe and the US, today announced that their over-the-counter (OTC) all-natural colic remedy, Colief® Infant Drops, is now available at Duane Reade stores throughout the New York Metropolitan area. September holds the highest birth rate numbers of any month, meaning many families are eagerly awaiting the arrival of their newborn baby. While this is a very exciting time for most, it can quickly be disrupted by the distress of colic. In an effort to save previous bonding time between families and newborns, Colief and Duane Reade have partnered to make this solution available in over 250 stores for the 1 in 5 newborns that will suffer.

“The convenience of Colief at retailers like CVS/pharmacy, Wal-Mart, Walgreens and now Duane Reade, demonstrates the growing need for all-natural over-the-counter colic treatment options.”

Dr. Bob Sears, board-certified pediatrician, co-author in the Sears Parenting Library and brand spokesperson, partnered with Colief earlier in the year to help spread awareness about this over-the-counter treatment for colic, as the product has successfully treated more than half of the colic cases seen in his patients. Dr. Sears says, “Some babies have immature digestive systems, which prevents them from properly breaking down the lactose found in breast milk and formula. This causes severe discomfort from bloating and gas – which is expressed through the distressed crying of colic. Colief contains the naturally occurring enzyme lactase, which helps to break down the lactose for easier digestion, and allows babies with a temporary inability to digest lactose to be fed their usual milk—breast milk or formula—with much less discomfort.”

He adds, “Colief is always the best option for moms and parents, as it will either work to treat the baby’s colic or will act as a diagnostic tool and rule out a temporary inability to digest lactose as the cause of colicky symptoms. Having an all-natural solution such as Colief available on shelf is invaluable to the many parents in dire need of a solution.”

“Colief has been a number one recommended over-the-counter colic treatment in the UK and Ireland for over 15 years,” says Sharon Skelton, Marketing Manager for Crosscare Ltd. “The convenience of Colief at retailers like CVS/pharmacy, Wal-Mart, Walgreens and now Duane Reade, demonstrates the growing need for all-natural over-the-counter colic treatment options.”

Colief Infant Drops can also be found online with savings available at www.Colief.com.

For more information on Colief Infant Drops, or to speak with Dr. Bob Sears, please contact Robyn Ungar at 610-228-2131 or Robyn@GregoryFCA.com.

About Colief

The Colief^®Infant Drops brand is wholly owned by Crosscare Ltd, with the head office based in Dublin, Ireland. Colief is the brainchild of the mother of a colicky baby. A mother approached Crosscare Ltd with the concept for Colief, and the company worked with her to develop and launch the product in Ireland in 1995 and in the U.K. in 1999. Crosscare Ltd is committed to supporting parents of colicky babies and partners with various charities in the UK that assist parents struggling with excessively crying babies. Today, Colief is the number one recommended colic remedy in the UK, and the only lactase enzyme specially formulated for infants available in the U.S.

About Dr. Sears

Robert W. Sears, MD, FAAP, is a board-certified pediatrician in full-time private practice in Dana Point, Calif. Dr. Bob, as he likes to be called by his little patients, received his medical degree from Georgetown University and completed his pediatric residency training at Children’s Hospital Los Angeles. He provides a unique blend of mainstream and integrative medical care. He is a co-author in the Sears parenting library, including “The Baby Book” and “The Portable Pediatrician,” and is the author of “The Vaccine Book,” “The Autism Book,” and “Happy Baby: The Organic Guide to Baby’s First 24 Months.” Dr. Bob has appeared on “Dr. Oz,” “The Doctors,” CNN, “CBS Early Show,” “Fox Morning News,” and “Dr. Phil” to discuss parenting advice and pediatric health issues, and is a frequent speaker at parenting conferences. He is on the medical advisory board for various organizations, including Talk About Curing Autism, Autism Care and Treatment Today, SafeMinds, and Kaplan University Department of Health Sciences. Dr. Bob also edits and contributes to AskDrSears.com.

About Duane Reade

Founded in 1960, Duane Reade is the largest drug store chain in New York City. In keeping with company’s brand vision of New York Living Made Easy, Duane Reade provides New Yorkers with prescriptions, health products and services, beauty products and services, food and convenience items for daily life in the City… everything for “How I Feel”, “How I Look”, and “What I Need Now”. The company operates 250+ stores throughout the metropolitan New York region. Duane Reade is part of the Walgreens family of companies, the nation’s largest drugstore chain with more than 7,900 stores in all 50 states, the District of Columbia and Puerto Rico.

Press Resources

Colief Coupon: http://www.colief.us/buy-colief
Photo Gallery: http://s1246.photobucket.com/albums/gg606/ColiefInfantDrops/
Colief Facebook: www.facebook.com/ColiefInfantDrops
Colief Twitter: www.Twitter.com/Colief
Colief Youtube: http://www.youtube.com/user/ColiefInfantDropsUS
Colief Pinterest: http://pinterest.com/coliefus/
Dr. Sears Bio: http://www.askdrsears.com/content/dr-bob
About Transient Lactase Deficiency: http://www.colief.us/faqs