NAPA, Calif.--()--New wineries in Spain and France as well as a wine technology company have tapped Benson Marketing Group for strategic marketing campaigns in France and the U.S.
Laurent Miquel is based at Chateau Caza Viel, the Miquel family estate, in the Languedoc region of the South of France. Benson’s French office is providing strategic planning and communications services in France for this dynamic company. www.laurent-miquel.com
Gonzalez Byass, one of Spain’s leading producers, seeks to raise its profile in the U.S. with a broad portfolio, which includes Beronia (Rioja), Vinas del Vero (Somontano), Vilarnau (Cava), Finca Constancia (Tierra de Castilla), Moncloa (Tierra de Cadiz), and of course Tio Pepe, one of the most successful sherry brands. www.gonzalezbyass.com
Benson is working with Labrador OmniMedia’s introduction of Tastevin. The technology platform uses tablet-based wine lists to give producer, wholesaler and restaurant partners unprecedented visibility to anonymized consumer data gathered at the restaurant point-of-sale. Additionally, wineries can provide restaurants with, and sommeliers can provide diners with, customized tasting notes, video, and menu pairings. www.labradorom.com
About Benson Marketing Group
Benson Marketing Group LLC is a leading wine marketing agency providing public relations, social network and digital media, trade promotion, and brand consulting services. It is the only wine marketing agency with offices in New York City, Napa Valley and Paris. For more information visit www.bensonmarketing.com or www.bensonmarketing.fr.