Variety and HITS Digital Marketing and Analytics Summit Announces Final Program

LOS ANGELES--(BUSINESS WIRE)--Variety and the Hollywood IT Society (HITS) have announced the final program for their day-long Digital Marketing & Analytics Summit this Friday, September 28^th, at the W Hotel in Hollywood.

“How Hollywood can Capitalize on the Twitter Conversation”

The event will begin with a Variety Keynote conversation with Dwight Caines, President of Worldwide Digital Marketing at Sony Pictures Entertainment, which will serve as a State of the Union Address on how social media and technology are changing the world of marketing.

Offering the retail perspective, Sears Chief Technology Officer Dr. Phil Shelley will address how big data now affords unprecedented opportunities to personalize marketing and optimize the entertainment supply chain, while building customer loyalty. Also keynoting on the social media side will be Twitter west coast chief Robert Pietsch, who will be providing practical, how-to insights into "How Hollywood can Capitalize on the Twitter Conversation" to connect to people, brands and events like never before.

Additional confirmed speakers for the Sept. 28 Summit include:

Dr. Amr Awadallah, Chief Technology Officer, Cloudera
John Crosier, Senior Vice President, Digital Architecture and Delivery, Cinram
Roxane Divol, Principal, McKinsey
Michelle Edelman, Vice President, Direct to Consumer Marketing, Warner Bros. Digital Distribution
Jeff Flasco, Senior Account Manager, Alliance IT
Theodore X. Garcia, President, XGAR Group
Field Garthwaite, Chief Executive Officer, IRIS.TV
Randy Lea, Vice President, America’s Aster Center of Innovation, Teradata
Jay Migliaccio, Director of Cloud Solutions, Aspera
Jane Mohon, Senior Vice President, Sony Pictures Home Entertainment
Vince Muscarella, VP Studio Digital Services, Rentrak
Jack Norris, Vice President, Marketing, MapR Technologies
Nanea Reeves, Chief Operating Officer, Machinima
Bryan Rokoff, Director, Enterprise Data Warehousing, NBCUniversal
Lisa Joy Rosner, Chief Marketing Officer, NetBase
Mike Sid, Chief Executive Officer, Mediamorph
Clyde Smith, Senior Vice President of New Technologies, FOX Network Engineering and Operations
Jeff Stevens, Vice President, Digital Archives, Warner Bros. Technical Operations
Mark Turner, Director, Relationship & Strategy, M&E Group, Microsoft
Blake White, Director, Advisory, PwC
JR Yasgur, Vice President, Aggregated Metadata Management & Operations, Sony Pictures Entertainment